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Monthly Archives: December 2020

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5 mindset shifts for branding success

5 mindset shifts for branding success

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinDecember 19, 20202 Comments

Brand and branding often are thought of as confusing and frustrating or to go the opposite direction – oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success. I’d like to say these five mindsets were of my own creative writing and intellect…

How I come up with content ideas

How I come up with content ideas

Marketing, The Pursuit of PurposeBy Amy M AustinDecember 12, 2020Leave a comment

After being asked many times, I’m sharing how I come up with content ideas. When I bumped up my LinkedIn activity from occasional to daily, I needed more ideas than ever before. And before this, I agonized over writing a post to the point it may never be posted. So how do I find all…

Living a life of possibilities with Melissa Ciciola

Living a life full of possibilities

The Pursuit of Purpose, Why coachingBy Amy M AustinDecember 5, 2020Leave a comment

Imagine living a life of possibilities. Viewing each instance, each encounter, each challenge with the mindset of there is always a possibility. Some may say this sounds fluffy. Others may turn their nose up at it. But this attitude, mindset, or, as my guest on this week’s podcast calls it – purpose – is vital…

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