Are you spending as much time and effort promoting your new service as you did to develop the service? There are five tactics to include in your next campaign efforts. But it feels like we are rushing through so many things in life and business – including actually campaigning for our efforts. In the intro…
September Favorites What do exclusivity and campaigns have in common? More than you’d think – at least I found a way to connect them. Each month I cover a few highlights from the month – sometimes it is sharing something I learned via a podcast or book; other times it is a key takeaway from…
My own target audience challenge was called out this week. Maybe saying it was ‘called out’ is too harsh, but the words “it is not clear who you work with” felt like a gut-punch. Then the waves of guilt, feeling like a fraud, hypocrisy flooded my mind. Classic imposter syndrome. How did I get there?…
There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I’ve been there. In marketing, if you are trying to talk to everybody, you’re not reaching anybody. In the beginning, there is pressure to make…
A purposeful conversation with Suz Carpenter Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week’s Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar – Jessica – and how she…
August 2020 Favorites File Reviews, experiences and fitting in are the three primary topics for this month’s favorites. Each of these has a role to play in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier. Reviews (and ratings) It was not long ago…
A purposeful conversation with Bonnie L. Frank Bonnie L Frank launched her business through consistent use of live video. We frequently hear that video can lead to greater social media awareness and following, and Bonnie is proof it can lead to big results. After years of being an influencer, Bonnie decided to build a brand…
Leaning into your brand during a crisis allows you to share and showcase your brand values. Your business will prove it is more than a business. Iowa recently experienced a significant weather event called a derecho. And the path of destruction left for individuals, businesses and government to clean up will forever change the community.…
A purposeful conversation with Bonnie Gillespie Our highlight reel is a reflection of our legacy. When thought of in response to the question “what’s on your highlight reel as you’re holding a gold statue in recognition of your work?” it is the destination of the path leading to your future. This is a question Bonnie…
Unlearning. As professionals, and as humans, we have habits, thoughts, and routines that would serve us better if we’d unlearn them. What holds us back from being confident in sales conversations? Why do we hesitate when it comes to launching a new product or service? Do we compare ourselves, our skills, our success to others?…