‘What ifs’ have been popping up around me a lot more frequently this month. Normally this would be my Favorites File episode but I found my thoughts circling around questions and unknowns instead. So many ‘what ifs’ lead to more and more questions and potential changes in direction. If one thing is certain during 2020,…
Radical soul care is the phrase Krista Resnick, life coach, uses to guide women to uncover who they truly are – they are not the book they wrote, the trophy they won, or the car they drive. Those are things but not your identity. Purpose is much deeper than that. It is in your DNA…
Clarity, consistency, and confidence are three words you’ve heard a lot from me and will continue to hear. As I kick off the second year of podcasting, I spend some time in episode 51 reflecting on how the last year of podcasting has reinforced the value of these three words in the work I do…
Empathy in marketing may seem like the new buzzword, the new shiny object to grab our attention. But for me, it has been foundational throughout my career. In fact, I cannot imagine a successful marketing strategy that doesn’t, in some way, tap into empathy. Empathy is the action of understanding, being aware of, being sensitive…
How are you doing with diversity in marketing? Have you made an effort? And if so, are you acknowledging diversity in a way that shows you know and understand your audience. The last two weeks has shown a bright(er) light on the many layers of racial inequality in our society. It took me a long…
23 leadership lessons in 25 minutes is my summary of 90 ideas in 90 minutes hosted by the Corridor Business Journal on May 28, 2020. This annual event brings together nine business leaders of the Eastern Iowa Corridor to share their 10 best lessons or words of wisdom in 90 minutes. I’ve never attended the…
Empowerment is created by building confidence in your ability to respond. It is your call to action. This is what we want our marketing tactics to do. Whether it is messaging for a specific tactic or building the overarching image of your brand, you want your audience to be confident in their decision to build…
Engagement is more than likes and shares, downloads, comments or other forms of actions taken as a result of a marketing message. That definition is typically top of mind for most marketing efforts. I am going to challenge you to think of engagement as more. Over the last two episodes, I’ve talked about using educate,…
Bring education to your marketing tactics will ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you. Have you considered that your marketing efforts are a form of education? We need our audience to learn about us, what we stand for, how…
The goal of marketing is to educate, engage, and empower the people you want to reach. I encourage you to use those three words as a checkpoint for the effectiveness of your efforts. Each is a layer needed to achieve a goal. Educate is the backbone. Engage is the mind. And empower is the movement…