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Daily Archives: May 9, 2021

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Authenticity is not a brand value

Authenticity is not a brand value

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinMay 9, 2021Leave a comment

Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them. Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents. What is authentic? By definition, authentic is real or genuine: not copied or false: true and…

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