Brand and branding often are thought of as confusing and frustrating or to go the opposite direction – oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success.
I’d like to say these five mindsets were of my own creative writing and intellect – but that would not be giving credit where credit is due. I found these from a post by dailycreative.io. When I saw their post, I was struck by the truth behind these five mindsets.
5 mindset shifts
- Your brand is a journey
- Your brand needs continuous attention. There is no finish line. You will never check brand off a to-do list or mark it as finished.
- Branding saves you time and money
- Your brand is an asset. Like many investments, the time and money spent in the beginning will offer returns for years after the work is done.
- You already have everything you need
- Our brands come from ourselves. It doesn’t matter if you are building a personal brand or a corporate brand. It all started to serve a purpose… to solve a problem… or to further a mission. And the reason for this is rooted in the knowledge we have about ourselves and the business.
- Trust the process; action brings clarity
- The more you do, the more people you serve, the more you find out what is essential to your brand, how your audience responds, and what helps your business grow and thrive.
- Think Lego block, not the Sistine Chapel
- First, create a sturdy foundation and then let your imagination go to work. The same is true with branding. The foundation must be strong. You stand on that conviction day in/day out. This is the brand purpose, promise, vision, motivation, and target audience. In building a business, these ideas may evolve but you aren’t going to make seismic shifts without changing your entire business.
Resources relevant to this episode
- Stories that scale with Casey Graham, Entreleadership podcast episode 403
- Episode 3: Understanding Why
- Episode 4: Branding is a Verb
- Episode 6: Characterizing your brand
- Episode 7: Who’s your target audience?
- Episode 9: Storytelling is good for business
- Episode 12: Brand Strategy: Do you have one?
- Episode 14: Three Steps to a Killer Message: A Purposeful Conversation with Zach Messler
- Episode 26: Why aligning purpose and work is valuable
- Episode 30: Three tips to improve the customer experience
- Episode 33: Recognizing your ideal target audience
- Episode 36: Setting boundaries for your brand
- Episode 51: Opening up to clarity, consistency, and confidence
- Episode 60: Nine strategies influenced by your target audience
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Become an Advisory member of the Brand Confidence Mastermind!
As part of the Brand Confidence Mastermind, you’ll focus on creating an understanding of your brand, your audience, the services you provide, and the experiences your clients have with your business.
Whether you are a start-up, a business focused on growth, or a manager with marketing in your assigned duties, this Mastermind is designed to bring you clarity, consistency and confidence in the work you are doing to build, nurture, and protect the valuable asset your brand represents to your business. You will feel such a deep connection and ownership in the brand you represent that you’ll think at a critical level how the decision you make today will impact the reputation of the brand tomorrow, next week, and next year.
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