Over the last 60 days, I’ve posted daily on LinkedIn.
Back in August, I made the decision to up my game on LinkedIn. The platform has potential to be a benefit for business development for my business – especially with the pandemic turning traditional networking into a bigger challenge than it was before.
Prior to starting my business, the only sales I needed to do was when I worked in retail – and then people came to into the store for what they needed. This is not the type of sales I needed to know in order to grow my business. And for seven years, I’ve been trying different things to various degrees of effectiveness.
I remember saying to my husband in July that how I network and find leads was no longer going to work in the same way it had been working and LinkedIn was the most viable option I saw to move my business forward.
60 days of LinkedIn posting
So in late August I found a LinkedIn strategy course that fit my needs and the objectives I wanted to accomplish. I started an accelerated version of the course a couple weeks later.
That accelerator introduced me to not only important strategies and teachings but also brought into my life a dynamic group of women who are all focused on growing their reputation and ultimately their business through LinkedIn. It has been a gift.
Here’s what I learned:
- Writing as a daily habit is a good thing. The posts are written faster and the topics come easier.
- My posts have more focus and intention behind them. I’m telling stories in 1300 characters or less.
- Connected with some amazing people – some are my ideal clients, some are possible referral sources and many are cheerleaders who will support my business going forward.
- Connected with potential guests for the podcast
- Booked one client and scheduled several discovery calls
- Created a lead magnet – and learned many tips and techniques to help improve the content
And this is episode 70 of The Pursuit of Purpose
While 60 days of continuous posting is a big milestone, this is also episode 70 of the podcast. The things I listed in the learnings from the posts all apply to the learnings from podcasting.
- I have had conversations with so many remarkable people – most that I’ve would have NEVER met – if it had not been for the podcast.
- It does get easier – and harder at the same time. Taking short breaks is important to keep the energy up for the production of the podcast.
- I’ve become more confident with my own voice. When I first started recording the podcast, I hated the sound of my voice. I don’t anymore.
- I’ve been interviewed on a few shows and hope to add more interviews in 2021. I’ll be sharing those episodes here and on social media when the episodes are released.
All of this has brought to me the promise I make to my clients: clarity, consistency and confidence.
Resources mentioned in this episode:
- Demystifying Strategy, Harvard Business Review
- Follow me on LinkedIn
- Check out the lead-magnet below
- Brand strategy: do you have one?
- Brand strategy and the role of a strategist
Become an Advisory member of the Brand Confidence Mastermind!
As part of the Brand Confidence Mastermind, you’ll focus on creating an understanding of your brand, your audience, the services you provide, and the experiences your clients have with your business.
Whether you are a start-up, a business focused on growth, or a manager with marketing in your assigned duties, this Mastermind is designed to bring you clarity, consistency and confidence in the work you are doing to build, nurture, and protect the valuable asset your brand represents to your business. You will feel such a deep connection and ownership in the brand you represent that you’ll think at a critical level how the decision you make today will impact the reputation of the brand tomorrow, next week, and next year.
As an Advisory member, you’ll help shape the format of the program and guide the focused discussions. In return, you’ll receive a discounted membership rate. Set up a discovery call and we’ll discuss if the Mastermind is right for you.
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