Aligning finance and purpose can be beneficial to the health of your business. Does the purpose of your business influence your financial decisions? If scaling your business is in your future, do you have a plan to achieve those goals?
Christina Sjahli, Cash Flow Consultant and host of Her CEO Journey podcast, and I chat about putting your purpose to work in your financial decisions.
We discuss the three-step scale for driving business success to scale from 6 to 7 figures or 7 to 8 figures. The steps include:
- laying the foundation
- optimizing cash flow
- financial management and creating a vision and long-term strategy
Having a financial plan built on the vision of your business brings you closer to achieving your goals.
About Christina Sjahli:
Christina Sjahli is a Chief Financial Officer and Cash Flow Consultant. Having spent 20 plus years as an auditor, a consultant and part of the executive management team for international companies, she knows exactly how critical cash flow is to the success of any business. She is on a mission to shift the fear of finance to a new perspective that finance is S.E.X.Y, specifically for female entrepreneurs. For more information about Christina and the work she does with clients, visit her on one of the links included below.
My key takeaway was the permission Christina gives all of us to change our financial plan. Just because it is written down doesn’t mean it is written in stone. Adjust your plan as you need to in order to meet the here and now but keep the ultimate goal in mind.
Always pursuing our purpose,
Addition resources:
- From 6 to 7 Figures OR 7 to 8 Figures: 3 Steps to Scale Your Business Successfully
- Christina Sjahli on LinkedIn
- Christina Sjahli on Facebook
- https://www.christinasjahli.com/
- Her CEO Journey podcast The business finance podcast for women entrepreneurs – Christina and her guests explore the financial and business challenges women face on the entrepreneurial journey to success.
- Previous episodes of The Pursuit of Purpose
Very useful article and very well written. Very short and concise article but explains the concept clearly. Thanks for sharing it.
Thanks for the comment, Jenna. I hope you had a chance to listen to the podcast episode as well. Christina offers so many pieces of advice that are useful to anyone, regardless of where they are in their entrepreneurial or business journey.
A very penetrating article! The pieces of advice are very useful to anyone who has a business journey. Thanks for sharing.
Thank you for the comment. Christina offered so much wisdom as it relates to aligning our financial goals with our purpose. My favorite was giving us permission to adjust those goals based on what is happening in realtime. Too often we think once a goal is written, we have to stick with it even when the strategies and tactics we define to get us there aren’t going as we had planned. If we stick with the original goal, we are setting ourselves up for disappointment and possible failure.
From whatever experience I’ve had, I can certainly second the opinion on constantly being on one’s toes and trying to analyze and evaluate the business environment. It is important to remember the end goal, although the means of which can be tweaked as you go along. Considering the volatile and complex nature of today’s business environment, it is all-the-more important to constantly innovate and re-think strategies. Great podcast. Thanks for sharing.
Thank you for the comment, Mark. I agree. With the business environment as it is now, knowing the intent with all decisions – and recognizing when a slight course correction is needed – is more important than ever before. Glad you enjoyed the podcast. Hope you’ll take the time to listen to a few more.