Amy Austin of Austin Marketing helps her clients find clarity in their branding, challenging them to look at the core purpose of their business and using that to develop marketing strategies to build an authentic and thriving business. After spending over 20 years in hospital marketing departments, she started her business with the intent of moving marketing and branding from a tedious task and source of frustration to one of business transformation and confidence. She has been included on eVisit's list of 25 Healthcare Marketing Experts to Follow as well as the Top 100 Healthcare Marketing blogs. Let's talk about your current marketing challenges and how I can help. Schedule a call with me today.
Becoming epic will mean different things to different people but to Wil.i.am of the Black Eyed Peas, epic means compounding the impact of opportunities when possible. “You’ve Got Mail” offers a reminder that business always has a personal element to it – no matter how big or small the business may be. Becoming Epic Each…
Big Win or Big Joke? South Dakota’s meth campaign drew a lot of attention recently. But was it good attention? Or is it a big joke? It depends on who you ask. As a native South Dakotan, the majority of the comments I’ve seen about this campaign are from friends and family who still live…
Burnout and purpose may not seem logical connection but there is a connection. We hear about burnout regularly – whether it is the signs, symptoms, the prevalence in one profession or another. As our society continues to value 24/7 availability, instant gratification and short-term gains, burnout will exist. These three expectations push us into productivity…
Being a caregiver and running a business is not easy. It isn’t impossible but it most certainly isn’t easy. And as I found out while putting together this episode, there isn’t a lot of information out there to offer guidance when facing this situation. Or if there is, it is hidden under a different string…
October Favorites File Selecting names, productivity, and reviews (online or otherwise) might not seem related but there is a common thread of purpose interwoven among these three. What’s in a name? Names are one of the most repeated parts of your brand – whether it is your brand name, or the name of a product…
Do you know your strengths? Have you heard people talking about their top five and wondered what they were talking about? In this episode of The Pursuit of Purpose, we’ll uncover the importance of your top five – your Strength Finder’s top five. What’s the top five? If you’ve taken the CliftonStrength’s profile, the top…
Do you need competition or a worthy rival? It depends on which game you are playing – a finite game or an infinite game. You guessed it, I’m talking about The Infinite Game by Simon Sinek… again. Finite vs Infinite In a finite game, there are established opponents, established rules and a clear winner and…
Do you achieve an ROI for sponsorships and memberships that you engage in for your business? Is the money you put toward these activities an investment or an expense? If you are questioning whether that membership or sponsorship – or even a conference – is worth the money, think about how the opportunity aligns with…
What is appreciative inquiry? At its heart, AI is about the search for the best in people, their organizations, and the strengths-filled, opportunity-rich world around them. AI is not so much a shift in the methods and models of organizational change, but AI is a fundamental shift in the overall perspective taken throughout the entire…
September 2019 Favorites File What do the infinite game, context and being indispensable have in common? These are all part of my favorite learnings in September. Podcasts, books and quotes Simon Sinek’s new book, The Infinite Game, will be released in mid-October. As part of the book promotion, Sinek is on the interview circuit talking…