Three steps to a killer message. Zach Messler has fine-tuned this methodology. What is it? What does it do? And why does it matter? Define those three steps and you have the start of a killer message for your business. We all know what we do but when don’t understand why it matters, can we…
Building What Works, both the podcast and the online network, represents the culmination of 10 years of entrepreneurship for Tara McMullin. While the path has not been a direct route to where she is now, it is not far from what she had envisioned at the start of the journey. In this episode of The…
Brand strategy is important but is often considered an unnecessary task or busy-work. This couldn’t be further from the truth. A brand strategy, especially when it is interlocked with your business strategy, can make your day-to-day life as a leader, owner, or entrepreneur so much easier. Why is a brand strategy important? I believe when…
August 2019 Favorites File What does friction, a purposeful life, and audio branding have in common? Probably nothing more than making my list of favorites for August. This month flew by but not without some great educational or thought-provoking ideas catching my attention. Purpose and intention is the connection. Here is what you’ll hear about…
Aligning finance and purpose can be beneficial to the health of your business. Does the purpose of your business influence your financial decisions? If scaling your business is in your future, do you have a plan to achieve those goals? Christina Sjahli, Cash Flow Consultant and host of Her CEO Journey podcast, and I chat…
Storytelling, especially when done intentionally, is both strategic and tactical. A narrative which grabs our attention and involves us emotionally are the stories that move us to action. We remember stories easier than we do a list of facts or features. The time for facts and features is after we’ve been drawn into a story.…
Business lessons from Kinky Boots? Why not? It is based on a true story of a shoe factory in England so of course, there are valuable lessons included about running a business. Trust me, I get some pretty strange looks from people when I start a conversation with this idea. But the lessons are there…
Target audiences are challenging to define but absolutely necessary to know. And not surprisingly, many business leaders and employees find it difficult to pin down the answer. It is human nature to believe we can help EVERYONE. But it is NOT realistic. And in the process, it puts an extra burden of stress on ourselves.…
How do you characterize your brand? Do you think of it as a critical player in the story OF your brand? Maybe you should. Storytelling is a buzzword in marketing these days but in all honesty, telling the story of your brand is NOT new. The success (or failure) of any story comes from the…
I keep a Favorites File with episode numbers, books and quotes I find especially beneficial – to my clients, my business and my personal life. Each month I’ll share some of these with you. Podcasts are my go-to for professional and personal development, which as an entrepreneur is important. Here are the core podcasts I…