This podcast archive includes links to The Pursuit of Purpose episodes and show notes. The Pursuit of Purpose with Amy Austin focuses on how we all are actively pursuing a purpose bigger than ourselves – in both our personal and professionals lives. Additionally keeping purpose and intent at the forefront of business decisions creates…
Understanding why is challenging and knowing what to do with that understanding is even more demanding. This episode is inspired by two podcasts I’ve listened to recently. Both had strong opinions about the idea of Start with Why and the intention behind it. And both offered different solutions to what they perceived as a problem.…
You must take action to build your brand. It is those actions, done consistently over a period of time that results in your brand. Without action, the brand does not have meaning and doesn’t exist. It is your responsibility to define the actions you’ll take to achieve the brand you want. Your audience needs guidance…
I’m excited to start this journey with all of you. For the past four or five years, I’ve listened to podcasts nearly every day – on a range of topics from marketing to leadership to mediation to entrepreneurship. It is not uncommon for me to send messages to my friends and colleagues with links to…
Your brand is developed around how and what you offer to your patients and conveyed to them through the messages and interactions they have with you and your staff. What they think of your brand and how they choose to share it with others is their perception of the brand. And they own that powerful tool, not you.…
Launching a podcast is a lot of work. But it has been a fun learning experience. If you’ve seen my social media posts, you know I’m getting ready to share a podcast with the world. The Pursuit of Purpose has been on my mind for quite some time but I was hesitant. Excuses, Excuses…. First…
Branding is a verb. It is an action you take, either on your behalf or that of a company, to create and reinforce the place you hold in your customer’s mind. Brand is a noun. A brand is what people say about you when you aren’t around. It is the impression a person has…
After six years in business, what lessons have I learned? Wow. Six years?!? Some days it feels like yesterday and other days it feels like a lifetime ago. A former colleague told me I am a very different person now than I was when I worked with her in Marketing and Communications at UI Hospitals…
What is your brand? If you are asked that question, how do you respond? Do you describe your logo and designated colors? Maybe you talk about it in terms of descriptive adjectives, similar to how you’d describe a friend or trusted colleague? Or maybe you reply with the purpose of your business? To understand your…
I recently spent two days at the Iowa Cancer Summit, which included the release of the updated Iowa Cancer Plan. The Cancer Plan’s goal is to reduce the burden of cancer in Iowa. It was a full two days of talking about cancer – new treatments, prevention, causes, access to care and other necessary resources,…