Nullam non feugiat quam. Integer id vehicula velit. Curabitur purus vel tellus odio et sem pulvinar.
Fios ipsum glavrida dolor lorem quis efficitur felis. Duis pharetra for amet ultricies glavrida.
Recently I found out I was included on a list of 25 Healthcare Marketing Experts to Follow by eVisits. I was (and am) honored to be included on the list with many of the people I’ve followed, chatted with, learned from and even stalked at conferences during my professional career. Had I not checked my…
Each patient experience is your brand. Is it consistent? Is it positive? How do know? You ASK and then LISTEN – Scott Stratten, @unbranding This tweet, or a variation of it, was shared by several attendees at the 2015 Greystone Health Care Internet Conference where Stratten was a keynote speaker. The message resonated with me…
When you spend five days a week in a clinic or hospital, you learn where the amenities are and where they aren’t. Some are conveniently located. Some are not. My years of working in this hospital helped Mom and I a lot … and it helped some others, as well. Food One afternoon while waiting in…
You only get one chance to make a first impression. This is such a true statement. During the first weeks of a cancer diagnosis and treatment, first impressions are frequent. You meet so many people and see so many different aspects of the clinic or hospital. A first impression can be with a person or…
As a cancer patient or the family of a cancer patient, you hear “one day at a time” A LOT, and you learn pretty quickly the phrase has a deeper meaning. When starting treatment, one day at a time means you know what you are going to do that day, and the next day will…
In a stage production, there are areas known as the front-of-house and back-of-house (or backstage). What happens back-of-house is all the nitty-gritty necessary to produce the show or experience. Disney has this system down to a science. And as a result, their customer service standards are second to none. Now they train hospitals and health…
So three years after my Dad was diagnosed with lung cancer, my Mom gets the same diagnosis. The benefit for her is overall she is in better health. If you didn’t know she had cancer, you would never guess she was sick. As you might imagine, being on the patient side of healthcare makes this…
