Don’t forget about PR – public relations (not press release). Public relations is a valuable way to increase brand visibility. In episode 219 of Building a Story Brand, Donald Miller included the press release as one of the key pieces of a campaign. While I agree with him, I believe he was thinking too small.…
Brand and branding often are thought of as confusing and frustrating or to go the opposite direction – oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success. I’d like to say these five mindsets were of my own creative writing and intellect…
After being asked many times, I’m sharing how I come up with content ideas. When I bumped up my LinkedIn activity from occasional to daily, I needed more ideas than ever before. And before this, I agonized over writing a post to the point it may never be posted. So how do I find all…
Imagine living a life of possibilities. Viewing each instance, each encounter, each challenge with the mindset of there is always a possibility. Some may say this sounds fluffy. Others may turn their nose up at it. But this attitude, mindset, or, as my guest on this week’s podcast calls it – purpose – is vital…
Over the last 60 days, I’ve posted daily on LinkedIn. Back in August, I made the decision to up my game on LinkedIn. The platform has potential to be a benefit for business development for my business – especially with the pandemic turning traditional networking into a bigger challenge than it was before. Prior to…
Financial anxiety. At some point in our lives, we’ve all faced it. And with the uncertainty of the pandemic happening around the world, many of us are probably living with it currently. This is where someone like Lindsay Bryan-Podvin can be helpful. Lindsay is a financial therapist. As we discussed the role of purpose in…
Brand is what people say about you when you aren’t in the room. I believe this statement was originally said by Seth Godin, but it was probably even said before he said it. A brand strategist helps make sure what you want said is what is said. Let’s talk about brand When I say Nike,…
October’s favorites are more about looking forward to November than reflecting on the learnings of October. It is about recognizing and honoring those with lung cancer and becoming more aware of how we speak to those with cancer. And it is how we can teach our future leaders to reframe traditional roles – in business…
Asking for help is not a weakness – it is a strength. But often in business, we are given the impression that asking for help is weak – going it alone is the strong thing to do. Lone wolf Thanks to a LinkedIn post by Candice Kingston, I learned the origin of the phrase lone…
The Jeopardy song. James Earl Jones voice. The Netflix sound. Did you hear each of these in your head when you read the words? These sounds represent specific brands. Sounds – whether it is a song, a voice, or a recognized tone – immediately bring something to mind. Jodi Krangle, my guest on this episode…