The goal of marketing is to educate, engage, and empower the people you want to reach. I encourage you to use those three words as a checkpoint for the effectiveness of your efforts. Each is a layer needed to achieve a goal. Educate is the backbone. Engage is the mind. And empower is the movement…
The last six weeks have been anything but predictable and certainly not the normal as we’ve come to enjoy. But is it a change for the better? I think there are several things that have changed that will continue going forward as we move past the pandemic and into the “new normal” we’ll live in…
Content marketing strategy is important, now more than ever. Your customers and clients still need you – but maybe in a different way or a different timeframe than before the pandemic. Creating a content marketing strategy that works can be achieved by asking good questions, getting comfortable with a platform to deliver the content and…
There comes a time when video documentation of your stories and business important. But how do you do that? And when do you do it? During my conversation with Jillian and Matt Love of Love Creative, we talk about the importance – especially in times of crisis or transition- of capturing the events happening in…
How does a business know when to pivot? Typically a pivot occurs when a company makes a fundamental change after determining their product isn’t meeting the needs of their intended market. And this pandemic may be the reason your product or service isn’t meeting those needs. If you are considering a pivot, it is important…
March has not gone as planned. The Covid 19 virus made sure of that. And as such productivity and first times for a lot of things have been top of mind for most people. This episode should be dedicated to favorites – and while I am very fond of both of the things I feature…
During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. Over the last couple of weeks, as the pandemic pushes all our will, there have been so many posts offering encouragement on how to navigate this time. I don’t have…
This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.…
Are you setting boundaries for your brand? Boundaries are just as important for your brand as they are for business/client relationships or your personal work/life balance. Established boundaries help clearly communicate expectations, roles, responsibilities and rules – all which lead to respect. Respect for your time, talents, resources, and you individually. Why set boundaries? Your…
Again very different topics in my favorites for the month of February – but all very interesting. Statistics?!?! Seriously, if you know me at all, you are in shock that I’m talking about statistics. I’m the one who studied for the college math placement test to get out of taking any math in college. But…