“I’m too busy.” “My to-do list has a mind of its own.” As busyness has become more and more accepted as the “norm,” have you thought about how busyness impacts culture and brand? In this episode of The Pursuit of Purpose, James Mayhew and I talk about how busyness reaches beyond the individual and creates…
Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them? If you answered no to those questions, you are not alone. It is not all that uncommon for businesses to believe they do all things for all people or have a much broader target audience then…
“Customer experience is proactive. Customer service is reactive.” This quote from Joey Coleman has helped provide me with much-needed clarity regarding the difference between experience and service. Having the context of experience being proactive, meaning anticipating and creating the experience we want our clients to have, is impactful to our businesses. Why wouldn’t we want…
Branding. Motivation. And a Legend. These are the three topics for the January Favorites File. And the thread connecting them all together is purpose. Branding. Yes, I talk about branding almost every week. Earlier this month, Nick Westergaard interviewed Kerri Finch on his podcast – On Brand. The episode was titled “The Secret Sauce of…
When was the last time a brand experience with a brand excited you? Do you think your brand is exciting your customers? To help you do that, here are three tips to improve the customer experience. 90% of customers believe when it comes to delivering a good customer experience, most brands fail to meet their…
Your strengths are your stories. And how you tell your stories makes a big difference in how the story is received. In this episode of The Pursuit of Purpose, I talk with Sarah Elkins about how bringing context and understanding to your storytelling creates shifts for both you, as the storyteller, and the audience. My…
It is not uncommon to see businesses jump into implementing tactics they THINK are going to solve their problems, however, tactics before strategy rarely work. Maybe the problem is visibility. Maybe it is not enough sales or clients. But they think the road to solving that is building a website, shooting a video or placing…
December 2019 Favorites File How often do you think about what is possible? Do you consider yourself a cynic or an optimist? The majority of people spend most of their time filled with anxiety and concern over making a mistake. Imagine if you reacted to a mistake by throwing your arms in the air…
Aligning purpose and work can have a tremendous impact on your job satisfaction, performance and overall well-being. And these three results are good for business. As a business owner, it is important to have satisfied and high-performing team members. Employee satisfaction and performance can be enhanced through professional development opportunities, which include helping the person…
Color matters in branding because it prompts feelings. And those feelings become associated with our brands. So the strategic selection of colors helps solidify our brands in the minds of our customers. Do your homework when planning your brand colors and make sure the feelings associated with the color you select aligns with the feelings…