Return on relationship

Return on relationship

What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever. How do you figure out…

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Branding. Marketing. What is the difference?

Branding. Marketing.

Branding. Marketing. What is the difference? Is there a difference? Or are these the same thing? It depends. Everyone has an opinion. Including industry professionals – there isn’t a standard definition of either branding or marketing. Branding is…. Marketing is… There are so many different ideas, opinions, and nuances to these two words. Clients wanting…

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