Branding. Marketing. What is the difference? Is there a difference? Or are these the same thing? It depends. Everyone has an opinion. Including industry professionals – there isn’t a standard definition of either branding or marketing.
Branding is…. Marketing is…
There are so many different ideas, opinions, and nuances to these two words. Clients wanting a logo believe they need branding. Is it? Or is it marketing? Or maybe they want a blog written. Is that branding or marketing?
Let’s consider this
Brand is why. Marketing is how.
Branding is long-term. Marketing is short-term.
Branding is macro. Marketing is micro.
Branding defines trajectory. Marketing defines tactics.
Branding drives an enduring reputation. Marketing drives periodic sales.
Branding is the reason someone buys. Marketing is the reason someone thought to buy in the first place.
Branding builds loyalty. Marketing generates response.
Branding creates values. Marketing extracts values.
Branding is the being. Marketing is the doing.
I wish I had written this…. but I didn’t. Matchstic, a branding agency from Atlanta, published this on their website not long ago.
On this episode of The Pursuit of Purpose, I elaborate on each of these thoughts.
Resources mentioned in this episode:
- Hamilton/Burr
- Branding vs Marketing, Matchstic
- Linked In post that inspired this episode
- The Pursuit of Purpose archive
- Branding is a verb
- Tactics before strategy rarely work
