Successful brands start with trust. As Scott J. Miller starts building his new brand, independent of the Franklin Covey company, it must start on a foundation of trust. Miller recently moved on to become an entrepreneur, focusing on leadership development, keynote speaking, and continuing on as the host of the On Leadership podcast.
One of Miller’s goals with starting his own business is teaching his three young sons how businesses operate and that hard work generates success. During our conversation, we talk about why this lesson is important for his boys to learn, our collective thoughts on rebranding and most importantly, what makes a brand successful.
Here are a few highlights:
- Franklin Covey is known for planners and leadership. However, the company sold off the planner product a number of years ago. Building the leadership brand in the absence of the planner takes attention and diligence.
- When you are the face of the company and leave the company, your brand will continue to be associated with the company brand for years to come. It is best to recognize that and have a plan for how both brands will honor each other.
- Brands are only as strong as the promise delivered. Customer experience is only part of that. Being humble is equally as important.
- Know your minimal viable audience. Quoting Seth Godin, Scott shares the value of knowing your audience and what is the smallest population you can serve. Do it well and then take the next step at expanding your audience.
- Pivots will happen in business. And how we respond to the opportunity is key to its success.
Scott shares a number of authors and books that are valuable for any leader to read and apply in their businesses. These are linked below.
About Scott J Miller
Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books.
Miller hosts the FranklinCovey-sponsored On Leadership with Scott Miller, the world’s largest and fastest-growing leadership podcast, reaching more than six million people weekly. Miller also authors a leadership column for Inc.com and Utah Business and previously hosted the weekly iHeart Radio show Great Life, Great Career.
Miller is the author of the award-winning, multivolume Mess to Success series, including Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow and the forthcoming Marketing Mess to Brand Success (May 2021) and Job Mess to Career Success (January 2022). He is the co-author of The Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team, and the author of Master Mentors: 30 Transformative Insights from Our Greatest Minds (September 2021), whichfeaturesinsights from his interviews with the leading thinkers of our time, including Seth Godin, Susan Cain, Dan Pink, General Stanley McChrystal, Liz Wiseman, and many others.
In addition to supporting FranklinCovey’s global thought leadership efforts, Miller has designed and launched the “Ignite Your Genius” coaching series to help leaders take their careers from accidental to deliberate. He also moderates FranklinCovey’s Bookclub.com series with world-renowned authors, launching in April 2021.
Before his roles as chief marketing officer and executive vice president of business development, Scott served as general manager and client partner in FranklinCovey’s Chicago and U.K offices. As a highly sought-after speaker and podcast guest, he has presented to hundreds of audiences across every industry. He loves to share his unique journey as an unfiltered leader thriving in today’s highly filtered corporate culture.
Miller began his professional career in 1992 with the Disney Development Company (the real estate development division of Walt Disney Company) as a founding member of the development team that designed the town of Celebration, Florida.
Miller and his wife, Stephanie, live in Salt Lake City, Utah, with their three sons.
Resources mentioned in this episode:
- Leading with Gratitude, Chester Elton & Adrian Gostick
- How will you measure your life? (Harvard Business Review) Clayton Christenson
- How will you measure your life? (book) Clayton Christenson, Karen Dillon, James Allworth
- This is Marketing, Seth Godin
- Scott Miller’s website (The Ignite Your Genius coaching program is toward the bottom of the page.)
- Brand strategy, Pursuit of Purpose podcast
- Brand strategy and the role of a strategist, Pursuit of Purpose podcast
How to rate and leave a review for a podcast
- On your iOS mobile device, launch the Apple podcasts app.
- Tap the search tab in the lower right corner of the screen.
- Enter the name of the podcast you want to rate or review.
- Tap the Reviews tab, then tap
- Write a Review at the bottom of the screen.
- Go to The Pursuit of Purpose on Stitcher
- Scroll down until you see Write a Review under “load more episodes”
- Write a review or leave a rating