Bringing education to your marketing

Bring education to your marketing tactics will ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you.

Have you considered that your marketing efforts are a form of education? We need our audience to learn about us, what we stand for, how we can help them solve their problem, and continue coming back to us. This starts with education.

In episode 44, I introduced the idea of using education, engagement, and empowerment as the three E’s to create a successful marketing strategy. In this episode, I take a deeper look at education and what details to consider when evaluating your tactic’s ability to educate your audience.

Five w’s

As with any good story, the fundamentals of who, what, where, why, when, and how is the starting point for determining the key points which need to be taught to your audience.

Additionally, each of these elements takes on a secondary meaning and serve as the guide towards the behind the scenes elements of your marketing tactics and objectives. Where will the message appear? How is it is delivered? What is the tone? Why are you marketing?

Your checklist

As you apply this principle to your own efforts, I encourage you to create a chart. Put your purpose across the top. In the first column, write who, what, where, why, when, and how. In the second column, write the key details about your product or service that represent each of these ideas. And, if it helps you keep your ideas clear, add a third column for the behind the scenes – or logistical – responses to the elements.