How do you characterize your brand? Do you think of it as a critical player in the story OF your brand? Maybe you should.
Storytelling is a buzzword in marketing these days but in all honesty, telling the story of your brand is NOT new.
The success (or failure) of any story comes from the quality of the characters, the setting, and the plotline. A compelling story does not survive on the plot alone. We need to be transported to a specific time and place while the characters bring the story to life.
Telling your brand story is the same thing.
And a key character is you – your business, your brand.
In this episode of The Pursuit of Purpose, I share my process for brand development and how this information contributes to the role your brand plays in your overall brand story.
Owning our story can be hard but not nearly as difficult as spending our lives running from it. Embracing our vulnerabilities is risky but not nearly as dangerous as giving up on love and belonging and joy – the experiences that make us the most vulnerable.
Only when we are brave enough to embrace the darkness will discover the infinite power of our light.
Brene Brown
Always in pursuit of purpose,
Suggested resources:
- Beyond the Mood Board podcast, What Authenticity Really Means with Shelley Easter
- The Pursuit of Purpose: Building a brand through action
- A Brand is more than a logo
Download the Brand Elements Worksheet
Along with the brand elements worksheet, you'll get occasional messages from me when I post new content, have new worksheets or offer specials.