Brand and branding often are thought of as confusing and frustrating or to go the opposite direction – oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success. I’d like to say these five mindsets were of my own creative writing and intellect…
A purposeful conversation with Suz Carpenter Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week’s Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar – Jessica – and how she…
August 2020 Favorites File Reviews, experiences and fitting in are the three primary topics for this month’s favorites. Each of these has a role to play in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier. Reviews (and ratings) It was not long ago…
23 leadership lessons in 25 minutes is my summary of 90 ideas in 90 minutes hosted by the Corridor Business Journal on May 28, 2020. This annual event brings together nine business leaders of the Eastern Iowa Corridor to share their 10 best lessons or words of wisdom in 90 minutes. I’ve never attended the…
The last six weeks have been anything but predictable and certainly not the normal as we’ve come to enjoy. But is it a change for the better? I think there are several things that have changed that will continue going forward as we move past the pandemic and into the “new normal” we’ll live in…
There comes a time when video documentation of your stories and business important. But how do you do that? And when do you do it? During my conversation with Jillian and Matt Love of Love Creative, we talk about the importance – especially in times of crisis or transition- of capturing the events happening in…
How does a business know when to pivot? Typically a pivot occurs when a company makes a fundamental change after determining their product isn’t meeting the needs of their intended market. And this pandemic may be the reason your product or service isn’t meeting those needs. If you are considering a pivot, it is important…
During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. Over the last couple of weeks, as the pandemic pushes all our will, there have been so many posts offering encouragement on how to navigate this time. I don’t have…
This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.…
Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them? If you answered no to those questions, you are not alone. It is not all that uncommon for businesses to believe they do all things for all people or have a much broader target audience then…