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Category Archives: Customer Experience

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How to build brand confidence

How to build brand confidence

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinAugust 22, 2022Leave a comment

Brand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. What is brand confidence? Similar to the definition of…

Clarity is critical to success_ Episode 111 of the Pursuit of Purpose with Amy Austin

Clarity is critical for success

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinJuly 17, 2022Leave a comment

Clarity is critical for success in so many aspects of life – ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them – or that…

Engage your customers in a conversation

Engage your customers in a conversation

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinNovember 22, 2021Leave a comment

How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that? Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality…

When clients ask for services you don't offer

When clients ask for services you don’t offer

Customer Experience, Marketing, The Pursuit of Purpose, Why coachingBy Amy M AustinSeptember 20, 2021Leave a comment

How do you respond when clients ask for services you don’t offer – but they think you do or should? A colleague asked me this question recently. It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you…

Authenticity is not a brand value

Authenticity is not a brand value

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinMay 9, 2021Leave a comment

Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them. Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents. What is authentic? By definition, authentic is real or genuine: not copied or false: true and…

Being clear is kind. March 2021 Favorites Files

Being clear is kind

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinMarch 28, 2021Leave a comment

“Clear is kind. Unclear is unkind.” I shared this quote from Brene Brown recently. And just putting it out into the universe has brought so many examples of this to light. My dentist experience. The clarity he offered throughout my crown procedure was so kind and curbed my potential anxiety. Trying to get access to all the…

Bringing your purpose and stregnths to storytelling

Bringing your purpose and strengths to storytelling

Customer Experience, Marketing, The Pursuit of Purpose, Why coachingBy Amy M AustinMarch 21, 2021Leave a comment

Over the course of 82 podcasts, there has been a consistent theme: purpose and strengths make our storytelling, brand and business stronger. This week’s episode is a highlight reel of sorts. When I looked at the ten most popular episodes, this theme was apparent. And to be honest, I couldn’t be more excited about that.…

Brands start with trust with Scott J Miller

Brands start with trust

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinJanuary 23, 2021Leave a comment

Successful brands start with trust. As Scott J. Miller starts building his new brand, independent of the Franklin Covey company, it must start on a foundation of trust. Miller recently moved on to become an entrepreneur, focusing on leadership development, keynote speaking, and continuing on as the host of the On Leadership podcast. One of…

5 mindset shifts for branding success

5 mindset shifts for branding success

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinDecember 19, 20202 Comments

Brand and branding often are thought of as confusing and frustrating or to go the opposite direction – oversimplified as being only the logo, color, and tagline of a business. Making these five mindset shifts will lead to branding success. I’d like to say these five mindsets were of my own creative writing and intellect…

How well do you really know your target audience with Suz Carpenter

How well do you really know your target audience?

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinSeptember 5, 2020Leave a comment

A purposeful conversation with Suz Carpenter Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week’s Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar – Jessica – and how she…

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