During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. Over the last couple of weeks, as the pandemic pushes all our will, there have been so many posts offering encouragement on how to navigate this time. I don’t have…
This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.…
Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them? If you answered no to those questions, you are not alone. It is not all that uncommon for businesses to believe they do all things for all people or have a much broader target audience then…
“Customer experience is proactive. Customer service is reactive.” This quote from Joey Coleman has helped provide me with much-needed clarity regarding the difference between experience and service. Having the context of experience being proactive, meaning anticipating and creating the experience we want our clients to have, is impactful to our businesses. Why wouldn’t we want…