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Category Archives: Experiencing Cancer

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Supporting employees with cancer

Supporting employees with cancer

Experiencing Cancer, Marketing, The Pursuit of PurposeBy Amy M AustinFebruary 15, 2021Leave a comment

For human resources executive, Kim Hamer supporting employees with cancer is personal. She has seen firsthand the impact a supportive leader can have on an employee coping either with their own cancer diagnosis or the diagnosis of their loved ones. Kim credits her husband’s boss for giving her and her children three more years with…

Lung cancer awareness, words, & leadership

Lung cancer awareness, words, & leadership

Experiencing Cancer, Marketing, The Pursuit of PurposeBy Amy M AustinNovember 1, 2020Leave a comment

October’s favorites are more about looking forward to November than reflecting on the learnings of October. It is about recognizing and honoring those with lung cancer and becoming more aware of how we speak to those with cancer. And it is how we can teach our future leaders to reframe traditional roles – in business…

Ratings, experiences and fitting in

Reviews, experience & fitting in

Customer Experience, Experiencing Cancer, Marketing, The Pursuit of PurposeBy Amy M AustinAugust 29, 2020Leave a comment

August 2020 Favorites File Reviews, experiences and fitting in are the three primary topics for this month’s favorites. Each of these has a role to play in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier. Reviews (and ratings) It was not long ago…

Seven lessons from being a caregiver and a business owner

Seven lessons from being a caregiver and running a business

Experiencing Cancer, The Pursuit of PurposeBy Amy M AustinNovember 9, 2019Leave a comment

Being a caregiver and running a business is not easy. It isn’t impossible but it most certainly isn’t easy. And as I found out while putting together this episode, there isn’t a lot of information out there to offer guidance when facing this situation. Or if there is, it is hidden under a different string…

Iowa Cancer Plan

5 Takeaways from the Iowa Cancer Summit

Experiencing Cancer, Marketing, Patient ExperienceBy Amy M AustinNovember 8, 2017Leave a comment

I recently spent two days at the Iowa Cancer Summit, which included the release of the updated Iowa Cancer Plan. The Cancer Plan’s goal is to reduce the burden of cancer in Iowa. It was a full two days of talking about cancer – new treatments, prevention, causes, access to care and other necessary resources,…

Why pink, breast cancer, and cookies?

Experiencing Cancer, MarketingBy Amy M AustinOctober 16, 2017Leave a comment

October is Breast Cancer Awareness month. Over the last several years, this month has become synonymous with the color pink and building awareness for the disease. Each year you see more and more pink – endorsing the campaign on products, announcing a fundraising, promoting awareness and prevention of the disease that affects so many women,…

Empathy in healthcare: Choose your words wisely

Experiencing Cancer, Patient ExperienceBy Amy M AustinJune 4, 2016Leave a comment

Real empathy is sometimes not insisting that it will be okay but acknowledging that it is not.Showing empathy in healthcare and other sensitive situations can make a significant difference in our relationships. Many of you have read the powerful statement Sheryl Sandberg released regarding the support she received in the 30 days after her husband’s unexpected…

Patient Experience: consistent, positive, confirm

Experiencing Cancer, Patient ExperienceBy Amy M AustinJanuary 19, 2015Leave a comment

Each patient experience is your brand. Is it consistent? Is it positive? How do know? You ASK and then LISTEN – Scott Stratten, @unbranding This tweet, or a variation of it, was shared by several attendees at the 2015 Greystone Health Care Internet Conference where Stratten was a keynote speaker. The message resonated with me…

Food, Pharmacy and Other Random Amenities

Experiencing Cancer, Patient ExperienceBy Amy M AustinDecember 15, 2014Leave a comment

When you spend five days a week in a clinic or hospital, you learn where the amenities are and where they aren’t. Some are conveniently located. Some are not. My years of working in this hospital helped Mom and I a lot … and it helped some others, as well. Food One afternoon while waiting in…

First impressions are lasting impressions

Experiencing Cancer, Patient ExperienceBy Amy M AustinNovember 20, 2014Leave a comment

You only get one chance to make a first impression. This is such a true statement. During the first weeks of a cancer diagnosis and treatment, first impressions are frequent. You meet so many people and see so many different aspects of the clinic or hospital. A first impression can be with a person or…

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