Building and growing a business or practice takes more than just operational know-how. It takes a strong brand. One that educates your clients, engages them in conversation and empowers them to take action. Building a brand is being passionate about your purpose and sharing that passion with others. Austin Marketing can help.
The answer is the
foundation of your branding.
Find your Why.
When your marketing needs
a second opinion,
your Marketing Director on Call
is a phone call away.
Success is no accident.
It is hard work, perseverance, learning,
studying, sacrifice, and most of all
LOVE of what you are doing.
Bringing your brand to life
Discover Your Why
Your why–or purpose–is the groundwork for your personal brand and that of your practice. As a healthcare provider, understanding your passion and why you choose the profession increases satisfaction for both you and those you serve. Your credibility and authenticity, as well as your business, flourishes.
Remember your why and practice it every day.
Brand & Marketing Strategy
Your brand is developed around how and what you offer to your patients. It is conveyed to them through the messages and interactions they have with you and your staff. What they think of your brand and how they choose to share it is their perception of the brand.
A solid brand and marketing strategy makes sure your patient’s perceptions match your the brand promise.
Marketing Director On Call
For the times you need to bounce ideas off someone, brainstorm content strategies, or just get a fresh perspective, our Marketing Director On Call service is for you. Or maybe you are just getting started and need help understanding marketing concepts or where to start.
Together let’s turn obstacles into opportunities and confusion into clarity.
Healthcare marketing isn’t promoting people being sick; it’s educating, engaging, and empowering people to confidently choose you or your service when they need it. Amy uses her 20 + years of experience in hospital marketing departments to develop brand and marketing strategies to connect you with your audience – whether it be a prospective patient, referring provider or other strategic business connection. Part of being an engaging brand is the ability to see the connection between brand and experience. Your strategies are developed by bringing the business and experience perspective together.
What Our Clients Say
Amy’s expertise in, and mastery of, strategic marketing and communications is matched by few others in the healthcare business – in both theory and practice. Not only does she have a keen perception and awareness of the needs of her clients, but through systematic analysis, she is able to develop focused, results-oriented strategies and a step-by-step road map to follow in order to achieve their marketing and communications objectives.
Boston Children’s Hospital & Harvard Medical School
Amy has an amazing ability to get to the heart of what motivates me. Through careful listening and thoughtful questions, she helped me clarify the things that are truly important to me and that drive the work I do for others. She crystalized my “Why” and her insight has empowered me to make decisions about my work that are perfectly aligned with my passion and values. Thanks Amy!
On multiple occasions, Amy Austin provided outstanding support to HPE Financial Services. First was related to the messaging development of a new virtual platform. The content required Amy to quickly learn an industry and topic in which she was not familiar. She did this quickly and with ease. The second engagement was on a 6-month retainer basis where Amy focused her energy on helping us develop video scripts, collateral messaging and a host of other projects. Again, she performed all tasks superbly.
HPE Financial Services
Amy has been a huge asset to my company. We have worked together for several months planning and executing a marketing plan and re-launch of my company. Without Amy it simply would not have happened.
She kept me on track and brought calm and expertise to the table. I highly recommend Amy and her company as your marketing consultants.
Amy is a personable individual with an extensive understanding of health care marketing. I had the pleasure of working with Amy to design a “Tool Kit” for Iowa Lions Club Volunteers. The Kit details new Iowa legislation requiring proof of vision screenings for young children. The Kit also contains various materials to support access to vision screening opportunities. Amy demonstrated mastery in putting together a promotional plan, and she was positive, engaging and collaborative to work with.
I attended Amy’s “Why Discovery” workshop, hosted by The Dostal House, after reading Start With Why by Simon Sinek. Holy Smokes! This was so much more than I came prepared for! I found it extremely helpful to be guided through & held accountable to the steps laid out in Sinek’s book. We got a little “comfortably uncomfortable” & Amy pushed us to dig deeper to explore meaningful moments throughout our lives that, low & behold, were instrumental in shaping our own personal “why.” It blew my mind to see the strong connection between my personal “why” & the foundation of my business’ brand. Thanks to Amy’s guidance, & hands-on approach, I’ve found my “why” to be useful in guiding me to make “why-aligned” decisions in running my business. I loved this workshop, I discovered so much about myself in this workshop, & truly believe that “discovering my why” has been a non-negotiable step to building a successful business. Thank you Amy!
Besides being friendly and efficient, Amy was able to help us streamline our business direction and goals to develop a focused, detail oriented business plan. She provided an excellent foundation and road map for where we are headed in the immediate and distant future. She keeps lines of communication open, which is essential to a working relationship.
Emily Fridlington, MD
Working with Amy on the marketing strategies of our large plastic and cosmetics surgery group at the University was a joy. She provided the expertise and essential insight needed to move our goals and projects forward. Professionally she did everything possible to make our goals become reality and broadened our view as to the potential untapped markets and resources. She is a joy to work with, focused and hard working. Best of all, she makes things happen.
Douglas Henstrom, MD
Department of Otolaryngology-Head and Neck Surgery
University of Iowa Health Care
Amy was an integral member of the MyChart implementation team during its roll out at the University of Iowa Health Care. In particular, Amy developed the patient educational materials as well as the television, print, radio and direct mail campaign. The University of Iowa has some of the highest rates of MyChart activations due in large part to the introductory strategies.
Douglas Van Deale, MD
University of Iowa Health Care
Amy was incredibly helpful with my client marketing. She helped turn my tentative plans into immediate action, and gave me a direct plan with checkpoints and timelines to accomplish my goals. She was a true help!