Brand confidence is the result of clarity and consistency.
In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113.
What is brand confidence?
Similar to the definition of confidence, brand confidence is your customers knowing they can rely on your business, they feel sure about the truth your brand provides to them, and from an internal standpoint, you and your team feel self-assurance in your abilities and qualities necessary to support the brand’s reputation. From this, your client or customers also feel confident they are making the right decision in trusting you and your team.
Clarity + Consistency = Confidence
When building a brand, there are a number of ideas and concepts that must be clear (or become clear in the first weeks or months, maybe even years) of business. What service are you offering? Is there a tangible deliverable? Who is your ideal target audience? Do they care about having a solution to the problem you can solve for them? What is your price point? How will your services be delivered? Online or in person? How will you treat your customers? There are so many more…
To mean anything, the clear answers to these questions must be shared frequently and consistently. There is no “one and done.” Marketing and branding are long games. Delivering a clear message consistently is necessary. Providing excellent customer service to every customer, every time is necessary. Consistently using the brand colors, logo, and other identifiable images or graphics is necessary.
And the end result is brand confidence. Whether you are the owner, manager, staff, or only person in the business, the clarity of who, what, where, when, why, and how of the business, the services it provides, and who needs the service makes it easier to be consistent in the delivery and the growth of the business. And you are confident in delivering on those promises.
Brand confidence in Austin Marketing
When I first started Austin Marketing, I joined a mastermind group. The coach who was leading the group was talking with our small group about defining our target audience as being those who most need the solution we offered. While speaking with me, she became convinced I could be an asset to any service provider – whether it was a lawyer, doctor, or plumber. As any new entrepreneur would do, I listened and began to shift my messaging to a broader audience. What I quickly found was it was impossible to deliver a consistent and relevant message because the clarity of my audience did not exist. The more I tried to make it work, the more my confidence decreased.
Once I decided I was trying to be too many things at once, and narrowed in on the audience I truly wanted to serve – the consistency of everything about my brand and business became easier, and my confidence started building again.
Resources mentioned in this episode:
- Your body language may shape who you are – Amy Cuddy TED Talk
- The Marvelous Mrs. Maisel – Amazon Prime Video
- Clarity is critical for success – Episode 111
- Power of consistency – Episode 112
If you found yourself shaking your head and saying, “I really need to focus on my brand strategy” or have been disappointed by the results of a video, brochure, or social media campaign, let’s talk strategy. Schedule a discovery call with me today. Together we’ll find the clarity, consistency, and confidence necessary for your brand to grow and thrive.
PS… if you enjoy the show, please rate it on Apple podcasts, Google Podcasts, or Stitcher, and write a short review. Reviews help more people like you find the show!
If you don’t know how to leave a review, I’ve included the instructions below!
How to rate and leave a review for a podcast
- On your iOS mobile device, launch the Apple podcasts app.
- Tap the search tab in the lower right corner of the screen.
- Enter the name of the podcast you want to rate or review.
- Tap the Reviews tab, then tap
- Write a Review at the bottom of the screen.
- Go to The Pursuit of Purpose on Stitcher
- Scroll down until you see Write a Review under “load more episodes”
- Write a review or leave a rating