Let’s talk about why a brand strategy is important. Having a strategy for your brand saves you from unnecessary work, it helps you make decisions rooted in the purpose of your business, and it offers confidence in the direction your business will go in the future.
Brands are the sum of all experiences with your business.Derrick Daye, Branding Strategy Insider
Break that statement down: if brands are the sum of all experiences with your business, then the brand needs to influence all aspects of your business. This means your brand should be a filter you run all business decisions through – whether it is financial, people, operations or marketing. All decisions need to be checked by brand. Just like finance has a voice, same with human resources, operations and marketing.
This episode is an encore presentation of episode 12, the highest downloaded episode of The Pursuit of Purpose to date. In the top 10 shows, there are four solo shows and six interview episodes.
The solo shows in the top ten are the very first Favorites File, released in July 2019, and includes a downloadable supplement with all of my book and podcast recommendations. The other solo show is Empathy in Marketing, which is episode 50 from June 2020.
Download my book and podcast recommendations:
But episode 12 is the most popular by a significant margin.
Why is that?
I believe it is because there is such a misunderstanding or misinformation about creating a brand strategy. There is a fair number of businesses who rush to getting in front of their market. Still others rely on their memory to be consisent in telling their brand story. While others assume their teams understand the purpose of the business so therefore the brand will be organically built and it will “be what it is.”
I challenge you to be intentional. Align your brand and everything it represents to be a direct reflection of why you started your business. Put it into words. Create a strategy. And when you do, achieving the bigger vision of your business will be much easier and effiecient.
Resources mentioned in this episode
- Branding Strategy Insider – this website is FULL of excellent information – I highly recommend you bookmark it for future reference.
- Other Pursuit of Purpose episodes of value:
- Related blog posts include:
If you found yourself shaking your head and saying, “I really need to focus on my brand strategy” or been disappointed by the results of a video, brochure, or social media campaign, let’s talk strategy. Schedule a discovery call with me today. Together we’ll find clarity, consistency, and confidence necessary for your brand to grow and thrive.
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