A purposeful conversation with Suz Carpenter
Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week’s Pursuit of Purpose, Suz Carpenter and I discuss her ideal client avatar – Jessica – and how she keeps Jessica top of mind when creating content, making business decisions and shaping her business model.
Get to know your target audience
As I mentioned in previous episodes and posts, knowing our target audience, those we WANT to serve, is critical to the success of our business. As you get to know those individuals, you’ll fine tune the details that are important to see in each person you serve. And not to be forgotten is considering your own enjoyment in the process.
Like many entrepreneurs in the early stages of their business, Suz talks about her desire to serve everyone. As her business grew, she started to notice recurring characteristics in her clients. With careful attention to those traits and how she responded to each, Suz was able to create a very clear picture of Jessica, her ideal client.
Now when Suz is contemplating a new video or a new service or feels nervous about taking the next step in her business, she reminds herself to talk to Jessica. She says it feels like she is speaking to her best friend and she instantly feels more relaxed and confident about the next move she’ll make.
Content comes from your audience
Another benefit of knowing your audience is know what they need to hear and when they need it. Suz recognizes she is always getting new followers and prospects following her which means she needs to keep the basics top of mind. It is important to remember where your audience is in relation to the knowledge they have of your service. If you use too much jargon or industry-specific terms, you’ll overwhelm them and they will seek out solutions to their problem from someone else. This is a tenet of “They Ask, You Answer” – the content development philosophy Marcus Sheridan developed and wrote about in his book of the same title.
Meet Suz Carptenter
Suzanne Carpenter is an approachable, sincere, fun-loving, and passionate leader who loves to see personal improvement and transformation in those she teaches. Through her successful 10-year nutrition career, Suzanne saw a gap in the industry and a trend in society. Americans are more confused and overwhelmed than ever when it comes to actually losing weight and keeping it off. She created a virtual nutrition education company called CarpenterOne80 whose mission is to provide affordable and simple programs that can clear up food confusion so that people can win at losing weight.
Suzanne is a Certified Nutritional Consultant, the CEO and Founder of CarpenterOne80, as well as the creator of SOS (Suz On Your Shoulder), Babysit My Plate, and The Food Peace University, three different virtual bite-sized nutrition courses. They were designed to teach you what you need to know to create sustainable results.
Resources mentioned in this episode:
- Connect with Suz
- Recognizing your ideal target audience – episode 33 of The Pursuit of Purpose
- Setting boundaries for your brand – episode 35 of The Pursuit of Purpose
- Content marketing strategy: why you need one – episode 42 of The Pursuit of Purpose
- “They ask, you answer” Marcus Sheridan
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