Marketing in a Covid-19 world

This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic.

And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.

After seeing a Facebook post from my friend and colleague, Brook Easton, about the social media coaching she was doing with their clients, I invited her to have that conversation with me on the podcast this week.

During the conversation, we talk about a few key topics to consider as it relates to marketing your business – both from the perspective of continuing to be present and active as well as scaling back on expenses that may offer a quicker return on the investment. In my opinion, the most important point is to pause, take a deep breath, and take a brief amount of time to map out a plan. We all do better when we have a plan – even if it is just a rough plan.

Our mental health is just as important right now

We also touch on the important topic of our own mental health. As someone who works from a home office, I can vouch for how challenging the isolation can be at times. Combine that with the possibility of what MAY happen, the imagination can run wild. And that, my friend, is not good for our mental health. Brook shares her perspective on some strategies that have been shared frequently on several of the social channels. I’ll post it on my social channels as well .

Also today (Saturday, March 14), Mark Cuban offered to provide advice and guidance to small business owners through questions posted on I’m here to help

If you need some help related to marketing, branding, or strategies to change up how you are delivering your service as we navigate these uncertain times, feel free to ask me anything. If you send me a question, I’ll get you back an answer personally as well as share it as a video answer on my social channels.

Or if you want to draft an action plan (as we suggested in the podcast) and need help & an unbiased, outside perspective, schedule an On-Call session with me. I’m offering these sessions at a discounted price for the rest of the month (and likely into April). On-Call sessions are focused on the topic of your choice, and designed to guide you towards confidently taking the next steps you need to make for the good of your business. If you’d like more information or want to schedule a session, check out this page for more information.

To quote Simon Sinek, “Together is Better.” This is how we are going to make it through the next several weeks – together. And we will make it.

About Brook Easton