Brand & Marketing

Strategy

You don’t own your brand. Your patients own your brand.

Your brand is developed around how and what you offer your patients. It is conveyed to them through the messages and interactions they have with you and your staff. What they think of your brand and how they choose to share it is their perception of the brand.

A well-thought out brand and marketing strategy makes sure your patient’s perceptions match your the brand promise.

Healthcare organizations face a unique set of challenges every day. Whether it is bringing in new patients, delighting your existing patients, building the practice of a new provider or solidifying referring physician relations – brand and marketing strategy is key to success.

Working in tandem with your leadership team or as a compliment to your existing marketing staff, we develop and implement high-level marketing programs that match your brand promise with the messages and interactions your patients, making sure that their perception of your brand matches with your expectations and goals.

Whether you need a check-point on your overall marketing strategy or a targeted campaign developed, our partnership focuses on creating momentum and meeting business goals.

Not sure how Austin Marketing can help?

Here are some examples:

Marketing plan development for the whole practice or a specific service
Brand assessment including a “why” check
Project planning and management
Writing for brochures, newsletter articles or blogs
Social media strategy development and management
Marketing & communication audits
Strategic planning
Secret shopping, operational and service assessments

Our partnership is structured to best meet your individual needs – in the absence of dedicated marketing staff, a virtual marketing director (or fractional marketing director) offers you marketing expertise without the expense of a full-time staff. Or if your marketing staff needs an extra set of hands, a project-specific partnership provides focused attention to a targeted set of objectives.

Let’s talk about how a partnership with Austin Marketing brings your brand and business goals to life.