Why Discovery Coaching

Why did you become {fill in the blank}?

Why did you start your business?

People don’t buy what you do. They buy WHY you do it. – Simon Sinek

The answer to “Why?” creates:
• A deeper understanding of your motivations
• Lays the foundation of your leadership abilities
• Identifies the strengths you need around you to achieve your goals/mission
• A touchstone for vetting business decisions
• Anchors your brand in authenticity

Your Why is the basis of your personal brand.

Your brand represents your authentic self.

Is it time to get intentional about your story and identify the WHY that motivates you toward success? Does your business brand convey the bigger purpose for its existence?

Branding with purpose and authenticity – your WHY – is your golden ticket.

Why discover your “why” with Austin Marketing?

Discover Your Why is an experience complete with accountability and coaching to help you learn your purpose and put it to work for your life.

Tell your story

What is the purpose that guides your happiness and fulfillment? Your stories and experiences impact your why. You’ll discover it through guided reflection and storytelling. As you tell your stories, your “why” will – your purpose, cause, or belief that inspires you – will come to light.

Accountability & Coaching

Through the session, we will keep you moving forward on your mission of self-discovery, motivating and pushing through your comfort zone to a place of true Why clarity. Our objective is be a partner with you, encouraging focus and reflection in the midst of your busy life and career. The focus is on refining and using your Why in your personal and professional life, your branding, using your Why statement as a key component of your 30-second intro as well as identifying opportunities to leverage your Why. Our ultimate goal is a “why” statement that resonates within all aspects of your professional and personal life.

Focus & Purpose

With an understanding of your Why, you will be able to align your efforts and productivity with the things that matter most in your life. This focus will empower you to stay engaged in achieving your goals.

Brand Clarity

You will understand what motivates you and develop clarity of purpose as you define your Why. Through the process, your personal brand will shine through as an inspiration for you and those around you. As a business owner, founder, or leader, you’ll also see parallels between your Why and your professional brand.

I have started applying the Why principals to my business – looking at who we do business with and how it fits the mission of our company. The course has brought clarity to both my why and that of the company.

Jason WonaseCEO, Collective Data

I attended Amy’s “Why Discovery” workshop, hosted by The Dostal House, after reading Start With Why by Simon Sinek. Holy Smokes! This was so much more than I came prepared for! I found it extremely helpful to be guided through & held accountable to the steps laid out in Sinek’s book. We got a little “comfortably uncomfortable” & Amy pushed us to dig deeper to explore meaningful moments throughout our lives that, low & behold, were instrumental in shaping our own personal “why.” It blew my mind to see the strong connection between my personal “why” & the foundation of my business’ brand. Thanks to Amy’s guidance, & hands-on approach, I’ve found my “why” to be useful in guiding me to make “why-aligned” decisions in running my business. I loved this workshop, I discovered so much about myself in this workshop, & truly believe that “discovering my why” has been a non-negotiable step to building a successful business. Thank you Amy!

Meegan HofmeisterLifestyle Blogger, SignedM. Studio, Founder, The Dostal House

Working with Amy to better understand my Why helped me find focus and clarity on a number of business ideas. As a result, I’ve broken those projects down into a step-by-step plan to turn them into reality. Amy has the gift of curiosity. She leads you by asking thoughtful questions that help you reflect on the things that matter most to you. She’s a great listener and has grown far beyond a traditional marketing strategist to a coach that helps her clients discover her unique gifts. read more

James Mayhew(your) Chief Inspiration Officer, James Mayhew Coaching & Consulting

Amy has an amazing ability to get to the heart of what motivates me. Through careful listening and thoughtful questions, she helped me clarify the things that are truly important to me and that drive the work I do for others. She crystalized my “Why” and her insight has empowered me to make decisions about my work that are perfectly aligned with my passion and values. Thanks Amy!

Michelle HunterFounder of Michelle Hunter Creative

The Why Discovery Workshop offers something every person and business is looking for: a true purpose. The workshop was based on strategies and exercises that individuals and/or teams can use to discover their motivations and reasons for getting up in the morning. It was great working with Amy and I found the workshop extremely useful. I would recommend it to anyone who is searching for the right job, trying to hire the right employees or hoping to gain a better understanding of themselves and the people they live and work with. A truly inspiring experience. read more

Anna ScheetzEntrepreneur

I am ready to use my why to build my personal brand!

Sessions can be scheduled in person or via video calls such as Zoom or Skype. Group workshops are also available. For more information on group sessions as professional development activities or finding the purpose of a business or department, contact me directly at amy@amyaustinmarketing.com

A Word from Amy

Discovering my why has been a game-changer for me, my brand and my business. After reading the book, I thought I had defined my why. After taking the course, I realized what I thought was my why was actually my how. I hadn’t pushed myself far enough – I felt comfortable and validated so I accepted it as “work completed.” Read “My Why and How” here. Now I have a clear understanding of my purpose that spans my personal and professional life. The reasons for decisions I’ve made in the past now have a deeper meaning and clarity. To develop the most authentic marketing strategy for my clients, I start with why.

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