Statistics, Royal branding and reading.

Again very different topics in my favorites for the month of February – but all very interesting.

Statistics?!?!

Seriously, if you know me at all, you are in shock that I’m talking about statistics. I’m the one who studied for the college math placement test to get out of taking any math in college. But I listed to Seth Godin’s podcast – Akimbo – specifically the episode titled ‘sample size’ and I knew I needed to talk about it in this episode.

My favorite quote from the whole episode is this: “We cannot make good decisions solely based on data.” The variables and outside influences are too great to ignore. I think this is especially true when it comes to marketing and branding. An individual perspective cannot be predicted with absolute certainty.

Royal Branding

Harry and Meghan’s desire to leave their royal duties has been in the news for months. Truth be told, I have grown tired of hearing about it – until the subject of their brand came up recently. This grabbed my attention.

The brand of the Royal family is no different than any other brand in that it needs to be honored and protected. While there is very little reason to believe that Harry or Meghan would damage the monarchy’s brand – they are consciously leaving the responsibilities that come with the brand behind them. And because of that, they should also leave the brand behind.

Sussex Royal, because of the word Royal, is in violation of the brand standards of the Royal family. These protections are in place to ensure businesses are not formed using names associated with the royal family or the monarchy – which could imply affiliation or endorsement by the Royal family. I think the Queen is making the right decision for the good of the brand.

Reading and Listening

Here is a quick look at what I’m reading and listening to this month:

The Infinite Game by Simon Sinek
The Gifts of Imperfection by Brene Brown
The Three Minute Rule by Brant Pindivic
When by Daniel Pink
Why All Brands Need a Brand Book with Mona Bijoor, On Brand podcast
Creating a Conversational Brand with Nick Usborne, On Brand podcast
Fanocracy by David Meerman Scott, The Marketing Book podcast
Sample Size, Akimbo with Seth Godin
Harry and Meghan to give up ‘Sussex Royal’ brand along with royal responsibilities, Washington Post

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