Brand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. What is brand confidence? Similar to the definition of…
If you do a quick search on the power of consistency, you’ll find articles about business, habit building, recruitment, personal success, and customer services – just to name a few. I’m going to add marketing and branding to the list. Clarity paired with consistency are two important elements of building a brand. Clarity of who…
Clarity is critical for success in so many aspects of life – ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them – or that…
“Am I crazy to have all these different business ideas?” A friend and client asked me this question over coffee recently. No, she is not crazy. She is just full of ideas – and those ideas all happen to be business opportunities. Multiple ideas leads to multiple income streams A LinkedIn contact challenged her followers…
In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. October 2021 Favorites files As I do at the end of each month, I am sharing thoughts, ideas, and concepts that rose to the…
Branding. Marketing. What is the difference? Is there a difference? Or are these the same thing? It depends. Everyone has an opinion. Including industry professionals – there isn’t a standard definition of either branding or marketing. Branding is…. Marketing is… There are so many different ideas, opinions, and nuances to these two words. Clients wanting…
How do you respond when clients ask for services you don’t offer – but they think you do or should? A colleague asked me this question recently. It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you…
Do you aspire to be a thought leader in your industry? My guest Carol Cox helps women create a signature talk to put them on the path to thought leadership. Being a thought leader is about inspiring your audience to dream with you – helping them see your vision of the world and benefit from…
A recent episode of Gary Vee’s brought me to the idea of connecting self-awareness to purpose. His core message was that success comes from being self-aware. And I believe success comes from an understanding of our purpose. As I listened more closely to this short episode, I realized the definition of being self-aware and purpose…
Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one? If you are in this camp, I’m guessing your thoughts might include some or all these ideas: Is this niche too narrow? Will I be leaving opportunity on the table? Will I…