Brand is what people say about you when you aren’t in the room. I believe this statement was originally said by Seth Godin, but it was probably even said before he said it. A brand strategist helps make sure what you want said is what is said. Let’s talk about brand When I say Nike,…
Color matters in branding because it prompts feelings. And those feelings become associated with our brands. So the strategic selection of colors helps solidify our brands in the minds of our customers. Do your homework when planning your brand colors and make sure the feelings associated with the color you select aligns with the feelings…
Brand strategy is important but is often considered an unnecessary task or busy-work. This couldn’t be further from the truth. A brand strategy, especially when it is interlocked with your business strategy, can make your day-to-day life as a leader, owner, or entrepreneur so much easier. Why is a brand strategy important? I believe when…
How do you characterize your brand? Do you think of it as a critical player in the story OF your brand? Maybe you should. Storytelling is a buzzword in marketing these days but in all honesty, telling the story of your brand is NOT new. The success (or failure) of any story comes from the…