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Tag Archives: call to action

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Empowerment comes with confidence

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 23, 2020Leave a comment

Empowerment is created by building confidence in your ability to respond. It is your call to action. This is what we want our marketing tactics to do. Whether it is messaging for a specific tactic or building the overarching image of your brand, you want your audience to be confident in their decision to build…

South Dakota meth campaign: Big win or big joke?

South Dakota’s meth campaign:

Marketing, The Pursuit of PurposeBy Amy M AustinNovember 23, 2019Leave a comment

Big Win or Big Joke? South Dakota’s meth campaign drew a lot of attention recently. But was it good attention? Or is it a big joke? It depends on who you ask. As a native South Dakotan, the majority of the comments I’ve seen about this campaign are from friends and family who still live…

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