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Tag Archives: crisis planning

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Lean into your brand during a crisis

Leaning into your brand during a crisis

Marketing, The Pursuit of PurposeBy Amy M AustinAugust 19, 2020Leave a comment

Leaning into your brand during a crisis allows you to share and showcase your brand values. Your business will prove it is more than a business. Iowa recently experienced a significant weather event called a derecho. And the path of destruction left for individuals, businesses and government to clean up will forever change the community.…

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