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Tag Archives: customer experience

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  2. Entries tagged with "customer experience"

How to build brand confidence

How to build brand confidence

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinAugust 22, 2022Leave a comment

Brand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. What is brand confidence? Similar to the definition of…

Clarity is critical to success_ Episode 111 of the Pursuit of Purpose with Amy Austin

Clarity is critical for success

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinJuly 17, 2022Leave a comment

Clarity is critical for success in so many aspects of life – ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them – or that…

Engage your customers in a conversation

Engage your customers in a conversation

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinNovember 22, 2021Leave a comment

How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that? Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality…

When clients ask for services you don't offer

When clients ask for services you don’t offer

Customer Experience, Marketing, The Pursuit of Purpose, Why coachingBy Amy M AustinSeptember 20, 2021Leave a comment

How do you respond when clients ask for services you don’t offer – but they think you do or should? A colleague asked me this question recently. It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you…

Authenticity is not a brand value

Authenticity is not a brand value

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinMay 9, 2021Leave a comment

Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them. Stop using authenticity as a catch-all for what you hope to be… take the time to define the values your brand represents. What is authentic? By definition, authentic is real or genuine: not copied or false: true and…

Being clear is kind. March 2021 Favorites Files

Being clear is kind

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinMarch 28, 2021Leave a comment

“Clear is kind. Unclear is unkind.” I shared this quote from Brene Brown recently. And just putting it out into the universe has brought so many examples of this to light. My dentist experience. The clarity he offered throughout my crown procedure was so kind and curbed my potential anxiety. Trying to get access to all the…

Bringing your purpose and stregnths to storytelling

Bringing your purpose and strengths to storytelling

Customer Experience, Marketing, The Pursuit of Purpose, Why coachingBy Amy M AustinMarch 21, 2021Leave a comment

Over the course of 82 podcasts, there has been a consistent theme: purpose and strengths make our storytelling, brand and business stronger. This week’s episode is a highlight reel of sorts. When I looked at the ten most popular episodes, this theme was apparent. And to be honest, I couldn’t be more excited about that.…

Lung cancer awareness, words, & leadership

Lung cancer awareness, words, & leadership

Experiencing Cancer, Marketing, The Pursuit of PurposeBy Amy M AustinNovember 1, 2020Leave a comment

October’s favorites are more about looking forward to November than reflecting on the learnings of October. It is about recognizing and honoring those with lung cancer and becoming more aware of how we speak to those with cancer. And it is how we can teach our future leaders to reframe traditional roles – in business…

Ratings, experiences and fitting in

Reviews, experience & fitting in

Customer Experience, Experiencing Cancer, Marketing, The Pursuit of PurposeBy Amy M AustinAugust 29, 2020Leave a comment

August 2020 Favorites File Reviews, experiences and fitting in are the three primary topics for this month’s favorites. Each of these has a role to play in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier. Reviews (and ratings) It was not long ago…

23 leadership lessons in 25 minutes

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinJuly 23, 2020Leave a comment

23 leadership lessons in 25 minutes is my summary of 90 ideas in 90 minutes hosted by the Corridor Business Journal on May 28, 2020. This annual event brings together nine business leaders of the Eastern Iowa Corridor to share their 10 best lessons or words of wisdom in 90 minutes. I’ve never attended the…

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