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Tag Archives: empathy

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Empathy in marketing

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 23, 2020Leave a comment

Empathy in marketing may seem like the new buzzword, the new shiny object to grab our attention. But for me, it has been foundational throughout my career. In fact, I cannot imagine a successful marketing strategy that doesn’t, in some way, tap into empathy. Empathy is the action of understanding, being aware of, being sensitive…

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