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Tag Archives: engagement

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Empowerment comes with confidence

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 23, 2020Leave a comment

Empowerment is created by building confidence in your ability to respond. It is your call to action. This is what we want our marketing tactics to do. Whether it is messaging for a specific tactic or building the overarching image of your brand, you want your audience to be confident in their decision to build…

Engagement is more than likes and shares

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 23, 2020Leave a comment

Engagement is more than likes and shares, downloads, comments or other forms of actions taken as a result of a marketing message. That definition is typically top of mind for most marketing efforts. I am going to challenge you to think of engagement as more. Over the last two episodes, I’ve talked about using educate,…

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