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Tag Archives: market segmentation

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Bringing education to your marketing

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 23, 2020Leave a comment

Bring education to your marketing tactics will ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you. Have you considered that your marketing efforts are a form of education? We need our audience to learn about us, what we stand for, how…

Who’s your target audience?

Marketing, The Pursuit of PurposeBy Amy M AustinAugust 2, 2019Leave a comment

Target audiences are challenging to define but absolutely necessary to know. And not surprisingly, many business leaders and employees find it difficult to pin down the answer. It is human nature to believe we can help EVERYONE. But it is NOT realistic. And in the process, it puts an extra burden of stress on ourselves.…

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