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Tag Archives: marketing strategy

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How to build brand confidence

How to build brand confidence

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinAugust 22, 2022Leave a comment

Brand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. What is brand confidence? Similar to the definition of…

The power of consistency_episode 112

The power of consistency

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 30, 2022Leave a comment

If you do a quick search on the power of consistency, you’ll find articles about business, habit building, recruitment, personal success, and customer services – just to name a few. I’m going to add marketing and branding to the list. Clarity paired with consistency are two important elements of building a brand. Clarity of who…

Clarity is critical to success_ Episode 111 of the Pursuit of Purpose with Amy Austin

Clarity is critical for success

Customer Experience, Marketing, The Pursuit of PurposeBy Amy M AustinJuly 17, 2022Leave a comment

Clarity is critical for success in so many aspects of life – ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them – or that…

Resistance comes with living your purpose

Resistance comes with living your purpose

Marketing, The Pursuit of PurposeBy Amy M AustinOctober 27, 2021Leave a comment

In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. October 2021 Favorites files As I do at the end of each month, I am sharing thoughts, ideas, and concepts that rose to the…

When clients ask for services you don't offer

When clients ask for services you don’t offer

Customer Experience, Marketing, The Pursuit of Purpose, Why coachingBy Amy M AustinSeptember 20, 2021Leave a comment

How do you respond when clients ask for services you don’t offer – but they think you do or should? A colleague asked me this question recently. It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you…

What is experiential learning and why is it important with Romy Alexandra

What is experiential learning and why is it important?

Marketing, The Pursuit of PurposeBy Amy M AustinAugust 15, 2021Leave a comment

As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience to ensure our audiences learn and retain the content of our program. What is experiential learning? Experiential learning focuses on the idea that…

Empowered to take action

Empowered to take action

Marketing, The Pursuit of PurposeBy Amy M AustinAugust 2, 2021Leave a comment

Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one. In the final episode of the encore presentation of the Marketing to educate, engage,…

Engage your audience in a conversation

Engage your audience in conversation

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 26, 2021Leave a comment

Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step – working with you. Engagement is not just about likes and shares Social media has changed the definition of engagement in marketing circles. The number of…

How well are you educating your audience?

How well are you educating your audience?

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 19, 2021Leave a comment

In part two of this marketing strategy series, I talk about the importance of educating your audience. The foundation of any marketing strategy should be the who, what, where, when, why, and how of what you need your audience to know. But too often our desire to be creative gets in the way and we…

Educate, engage, and empower through marketing

Educate, engage, and empower through marketing

Marketing, The Pursuit of PurposeBy Amy M AustinJuly 12, 2021Leave a comment

A primary goal of your strategy should be to educate, engage, and empower your audience through your marketing efforts. Because these three words are so important, I encourage all my clients to use these three words as a filter to run all marketing messages through. This week’s Pursuit of Purpose episode is an encore presentation…

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