If you do a quick search on the power of consistency, you’ll find articles about business, habit building, recruitment, personal success, and customer services – just to name a few. I’m going to add marketing and branding to the list. Clarity paired with consistency are two important elements of building a brand. Clarity of who…
Clarity is critical for success in so many aspects of life – ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them – or that…
More to the point, where I’ve been? Excellent question and one I needed to answer before I was ready to start releasing new content. I’ve done that – this episode will give you some insight into what I’ve been doing and why I haven’t released a new episode since February. Take care of yourself I…
How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that? Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality…
What if I told you there were three steps to get better feedback? Three steps that would lessen the stress you feel when faced with a performance evaluation. Carole Stizza has developed a formula that will do just that. When we go into a performance evaluation or ask for feedback from a client, we often…
What is return on relationship? The purpose of the relationships you have should be considered and reevaluated periodically. Especially after a year like 2020, when relationships of all kinds were pulled in various directions, aligning the value of the relationship with the purpose it serves is more important than ever. How do you figure out…
Branding. Marketing. What is the difference? Is there a difference? Or are these the same thing? It depends. Everyone has an opinion. Including industry professionals – there isn’t a standard definition of either branding or marketing. Branding is…. Marketing is… There are so many different ideas, opinions, and nuances to these two words. Clients wanting…
How do you respond when clients ask for services you don’t offer – but they think you do or should? A colleague asked me this question recently. It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you…
Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one? If you are in this camp, I’m guessing your thoughts might include some or all these ideas: Is this niche too narrow? Will I be leaving opportunity on the table? Will I…
As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience to ensure our audiences learn and retain the content of our program. What is experiential learning? Experiential learning focuses on the idea that…