This podcast archive includes links to The Pursuit of Purpose episodes starting at 101 and the show notes. For earlier episodes, click here. The Pursuit of Purpose with Amy Austin focuses on how we all are actively pursuing a purpose bigger than ourselves – in both our personal and professional lives. Additionally keeping purpose and…
Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step – working with you. Engagement is not just about likes and shares Social media has changed the definition of engagement in marketing circles. The number of…
Daniel Pink digs into whether there is such a thing as perfect timing. His book When: The Scientific Secrets of Perfect Timing attempts to answer this question and explain how there is more to timing than most of us believe. Holly Adams and I both read the book recently and decided to bring our discussion…
August 2020 Favorites File Reviews, experiences and fitting in are the three primary topics for this month’s favorites. Each of these has a role to play in building a brand. Starting from a place of purpose and intention will make each of these aspects of business easier. Reviews (and ratings) It was not long ago…
Radical soul care is the phrase Krista Resnick, life coach, uses to guide women to uncover who they truly are – they are not the book they wrote, the trophy they won, or the car they drive. Those are things but not your identity. Purpose is much deeper than that. It is in your DNA…
The goal of marketing is to educate, engage, and empower the people you want to reach. I encourage you to use those three words as a checkpoint for the effectiveness of your efforts. Each is a layer needed to achieve a goal. Educate is the backbone. Engage is the mind. And empower is the movement…
How does a business know when to pivot? Typically a pivot occurs when a company makes a fundamental change after determining their product isn’t meeting the needs of their intended market. And this pandemic may be the reason your product or service isn’t meeting those needs. If you are considering a pivot, it is important…
During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. Over the last couple of weeks, as the pandemic pushes all our will, there have been so many posts offering encouragement on how to navigate this time. I don’t have…
This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. And those of us in the small business space, whether owner, employee, or solopreneur, are left wondering what the coming weeks will look like for our business.…
“I’m too busy.” “My to-do list has a mind of its own.” As busyness has become more and more accepted as the “norm,” have you thought about how busyness impacts culture and brand? In this episode of The Pursuit of Purpose, James Mayhew and I talk about how busyness reaches beyond the individual and creates…