Brand confidence is the result of clarity and consistency. In episodes 111 and 112, I share the value of being clear and consistent with all aspects of your brand and your business. And the end result of that is brand confidence, the topic of episode 113. What is brand confidence? Similar to the definition of…
Clarity is critical for success in so many aspects of life – ranging from personal to professional. Are you clear on the purpose of your business? Of your life? Do you have clarity on what your brand stands for? Does your audience know and understand what your business can do for them – or that…
How hard is it to engage your customers in a conversation? For some businesses, it is easy. And for far too many, it seems to be quite challenging. But why is that? Is it the desire to be more efficient? Hit a growth target? Achieve arbitrary metrics that may or may not impact the quality…
In a recent keynote address, Carol Cox suggested resistance comes with living your purpose. Resistance or tension comes with anything worth having and that includes living the truth of our purpose. October 2021 Favorites files As I do at the end of each month, I am sharing thoughts, ideas, and concepts that rose to the…
Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one? If you are in this camp, Iām guessing your thoughts might include some or all these ideas: Is this niche too narrow? Will I be leaving opportunity on the table? Will I…
Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one. In the final episode of the encore presentation of the Marketing to educate, engage,…
Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don’t know that there is a right answer. But first and foremost, you need to know your audience and how well they are going to understand the jargon you fall into using frequently. If…
What is a niche? Niche is an important part of your brand and marketing. And how is a niche different than your target audience? Or is it the same thing? Or part of your target audience? By one definition, your target audience is the group of people you serve. Your niche is the service you…
Do you consider the learning styles of your target audience? No. Me neither. Until this week. As if there aren’t enough things to consider, learning styles are not typical. Last week I started teaching a course at a local community college and decided to do a learning style assessment to help me get to know…
My own target audience challenge was called out this week. Maybe saying it was ‘called out’ is too harsh, but the words “it is not clear who you work with” felt like a gut-punch. Then the waves of guilt, feeling like a fraud, hypocrisy flooded my mind. Classic imposter syndrome. How did I get there?…