You must take action to build your brand. It is those actions, done consistently over a period of time that results in your brand. Without action, the brand does not have meaning and doesn’t exist.
It is your responsibility to define the actions you’ll take to achieve the brand you want. Your audience needs guidance from you and your business in order to have their impression and opinion of your brand match yours. Those defined actions are critical to your success.
What actions should you be taking?
In this episode – Branding is a Verb – I will share my insights regarding the actions you should be coordinating and expecting of yourself and those who represent your brand. These actions help build the “know, like and trust” factor we are all striving for when building relationships.
Be Consistent. Be Clear. Be Authentic. Each has a role to play in the branding. And be vulnerable. Trust is built through vulnerability.
As always, pursue your purpose,
Resources mentioned in this episode:
- Story Driven by Bernadette Jiwa
- Brene Brown interview with Dan Harris on 10% Happier podcast
- Branding is a Verb post by Amy Austin
- Your Patients or Customers own your brand post by Amy Austin
- Five Why exercise