This podcast archive includes links to The Pursuit of Purpose episodes and show notes.
The Pursuit of Purpose with Amy Austin focuses on how we all are actively pursuing a purpose bigger than ourselves – in both our personal and professionals lives. Additionally keeping purpose and intent at the forefront of business decisions creates a stronger and more authentic brand.
Check back weekly for updates. Or listen on Apple Podcasts, Google Podcasts, Stitcher, iHeart Radio or Spotify.
Episode 100: Connecting self-awareness to purpose: August 2021 Favorites File
Episode 99: Is fear preventing business success?
Episode 98: What is experiential learning and why is it important with Romy Alexandra
Episode 97: Defining success as a purpose-led business
Episode 96: Empowered to take action
Episode 95: Engage your audience in a conversation
Episode 94: How well are you educating your audience?
Episode 93: Educate, engage, and empower through marketing
Episode 92: Saying yes to your true self with Shawn Fink
Episode 91: Asking for help is a strength
Episode 90: Coaching questions for your brand’s benefit
Episode 89: Authenticity is not a brand value
Episode 88: Comparison, small steps & leadership: April 2021 Favorites File
Episode 87: Working while anxious with Dr. Susan Bernstein
Episode 86: Perfect timing: Is there such a thing? A book discussion with Holly Adams.
Episode 85: Jargon: pro or con?
Episode 84: Being clear is kind
Episode 83: Bringing your purpose and strengths to storytelling
Episode 82: Is brand strategy important?
Episode 81: What is a niche? Is it the same as a target market?
Episode 80: Embrace the infinite game (February 2021 Favorites)
Episode 79: Mapping personal and professional success with Kristin A. Sherry
Episode 78: Supporting employees with cancer with Kim Hamer
Episode 77: Consider the learning styles of your target audience
Episode 76: January: the shortest and longest month (January 2021 Favorites)
Episode 75: Brands start with trust with Scott J Miller
Episode 74: Don’t forget about PR with Julie Livingston
Episode 73: 5 mindset shifts for branding success
Episode 72: How I come up with content ideas
Episode 71: Living a life full of possibilities with Melissa Ciciola
Episode 70: 60 days of LinkedIn posting: cast study (November 2020 Favorites)
Episode 69: Overcoming financial anxiety starts with purpose with Lindsay Bryan-Podvin
Episode 68: Brand strategy and the role of a strategist
Episode 67: Lung cancer awareness, words, & leadership (October 2020 Favorites Files)
Episode 66: Asking for help is a sign of strength
Episode 65: What is the sound of your brand with Jodi Krangle
Episode 64: Nine content planning tips
Episode 63: Five tactics to include in your next campaign
Episode 62: Exclusivity, campaigns & a status update
Episode 61: My own target audience challenge
Episode 60: Nine strategies influenced by your target audience
Episode 59: How well do you really know your target audience with Suz Carpenter
Episode 58: Reviews, experience, and fitting in (August 2020 Favorites File)
Episode 57: Live video leads to business growth with Bonnie L. Frank
Episode 56: Leaning into your brand during a crisis
Episode 55: What’s on your highlight reel with Bonnie Gillespie
Episode 54: The power of unlearning with Cachet Bird Prescott
Episode 53: Dealing with the ‘what ifs’ (July Favorites File)
Episode 52: Radical soul care in life and business with Krista Resnick
Episode 51: Opening up to clarity, consistency, and confidence
Episode 50: Empathy in marketing
Episode 49: Diversity in Marketing: Know your audience
Episode 48: 23 leadership lessons in 25 minutes (May Favorites File)
Episode 47: Empowerment comes with confidence
Episode 46: Engagement is more than likes and shares
Episode 45: Bringing education to your marketing strategy
Episode 44: Marketing to educate, engage, and empower
Episode 43: A business change for the better? April 2020 Favorites File
Episode 42: Content marketing strategy: why you need one with Michelle Hunter
Episode 41: Video documentation of your stories with Matt & Jillian Love
Episode 40: Know when to pivot
Episode 39: Productivity and first times, March 2020 Favorites File
Episode 38: 6 ideas for navigating uncertainty
Episode 37: Marketing in a Covid-19 world with Brook Easton
Episode 36: Setting boundaries for your brand
Episode 35: Statistics, royal branding, and reading (February 2020 Favorites File)
Episode 34: How busyness impacts culture and brand with James Mayhew
Episode 33: Recognizing your ideal target audience
Episose 32: Customer experience is proactive with Joey Coleman
Episode 31: Branding. Motivation. And a Legend. (January 2020 Favorites File)
Episode 30: Three tips to improve the customer experience
Episode 29: Your strengths are your stories with Sarah Elkins
Episode 28: Tactics before strategy rarely work
Episode 27: December Favorites File: Possibilities and Personalities
Episode 26: Why aligning purpose and work is valuable
Episode 25: Why color matters
Episode 24: November Favorites File Becoming epic and You’ve Got Mail
Episode 23: South Dakota’s meth campaign: Big win or big joke?
Episode 22: Burnout and purpose
Episode 21: Seven lessons from being a caregiver and running a business
Episode 20: October Favorites File: Names, productivity, and reviews
Episode 19: Know your strengths
Episode 18: Competition or a worthy rival?
Episode 17: ROI for Sponsorships and Memberships
Episode 16: Appreciative Inquiry: Finding the positive in your business
Episode 15: September Favorites File: The Infinite Game, Context, and Being Indispensable
Episode 14: Three Steps to a Killer Message: A Purposeful Conversation with Zach Messler
Episode 13: Building What Works: A Purposeful Conversation with Tara McMullin
Episode 12: Brand Strategy: Do you have one?
Episode 11: August 2019 Favorites File: Friction, a purposeful life, and audio branding
Episode 10: Aligning finance & purpose equals growth
Episode 9: Storytelling is good for business
Episode 8: 5 business lessons from Kinky Boots
Episode 7: Who’s your target audience?
Episode 6: Characterizing your brand
Episode 5: Favorites File – July 2019
Episode 4: Branding is a Verb
Episode 3: Understanding Why
Episode 2: The Pursuit of Purpose: A Podcast
Episode 1: Launching a podcast
