Three steps to a killer message. Zach Messler has fine-tuned this methodology. What is it? What does it do? And why does it matter? Define those three steps and you have the start of a killer message for your business.
We all know what we do but when don’t understand why it matters, can we relate to our audience? Probably, but Zach simplifies the process and helps put it in context.
What to expect in this episode?
“Connecting the core value of your product with the core value of your customer” leads to context and clarity of message development.
Know your target audience and remember they are humans. Get to know them in the same way we do new people in our lives. Learn about them, what they like, what they don’t. This effort can shape your messaging and make it more relevant to them. They will see themselves in your words and feel as though you are talking directly to them.
To have a killer message, the message needs to be clear, compelling and convincing.
Learn more about Zach
Zach spent 20 years focused on product marketing for B2B tech, teaching non-technical sales pros to explain complex software to executive buyers. And, it’s where he came up with a simple methodology that makes your message clear, compelling, and convincing.
About a year ago, he left the corporate world for good so he could help more people.
Today, he helps entrepreneurs and growing tech companies know what to say and how to say it so they can make a bigger impact on the world…and their wallets.
One thing I can guarantee about this conversation with Zach, you will smile. Our conversation was filled with laughter and fun but it is jam-packed with value.
As always, pursue your purpose daily,