Understanding why is challenging and knowing what to do with that understanding is even more demanding. This episode is inspired by two podcasts I’ve listened to recently. Both had strong opinions about the idea of Start with Why and the intention behind it. And both offered different solutions to what they perceived as a problem.…
I’m excited to start this journey with all of you. For the past four or five years, I’ve listened to podcasts nearly every day – on a range of topics from marketing to leadership to mediation to entrepreneurship. It is not uncommon for me to send messages to my friends and colleagues with links to…
Your brand is developed around how and what you offer to your patients and conveyed to them through the messages and interactions they have with you and your staff. What they think of your brand and how they choose to share it with others is their perception of the brand. And they own that powerful tool, not you.…
After six years in business, what lessons have I learned? Wow. Six years?!? Some days it feels like yesterday and other days it feels like a lifetime ago. A former colleague told me I am a very different person now than I was when I worked with her in Marketing and Communications at UI Hospitals…
What is your brand? If you are asked that question, how do you respond? Do you describe your logo and designated colors? Maybe you talk about it in terms of descriptive adjectives, similar to how you’d describe a friend or trusted colleague? Or maybe you reply with the purpose of your business? To understand your…
I often share the leadership lesson hidden in Broadway musical Kinky Boots. It seems crazy but as I explain the connection, great conversation follows. About Kinky Boots In the story, Charlie – the straight-laced, reluctant shoe factory owner – discovers his recently deceased father kept the factory going despite not having any shoe contracts. His…
What motivates and inspires you – keeps you excited about work & life? Are you using that belief every day to achieve your dreams? Finding my why helped me to get closer to achieving my dreams. Four years ago when I started my consulting business, I needed to answer this for myself. I realized that…
Our business purpose represents the why – or central mission – of our business. Does it fill your jar like a rock would? Or do pebbles and sand take up too much space and attention? Let me explain further… Think of your business in terms of a jar filled with rocks, pebbles, and sand. You…