I often share the leadership lesson hidden in Broadway musical Kinky Boots. It seems crazy but as I explain the connection, great conversation follows. About Kinky Boots In the story, Charlie – the straight-laced, reluctant shoe factory owner – discovers his recently deceased father kept the factory going despite not having any shoe contracts. His…
Our business purpose represents the why – or central mission – of our business. Does it fill your jar like a rock would? Or do pebbles and sand take up too much space and attention? Let me explain further… Think of your business in terms of a jar filled with rocks, pebbles, and sand. You…
Twenty years ago, keeping the community healthy was the primary objective of the hospital where I started my healthcare marketing career. Brand journalism was our go-to marketing strategy. It just hadn’t been named yet. Our plans focused on smoking cessation, weight management, diabetes education – services, that if utilized, kept people out of the specialist’s…
As a leader in your clinic or business, you are faced with marketing challenges every day. Having a marketing director can bring clarity and opportunity to your marketing strategy. What should we do to introduce the new (insert any new product, service or feature) to the market? What can we do with the mailing list…
How do you determine the return on investment for Physician Liaison efforts? This question was asked during the comment session of my NERVES conference presentation. My initial answer: continually monitor the physician liaison’s success against the initial objective – the reason you decided to develop a liaison service, most likely to increase referrals. The cut-and-dry…
Are you being nice to the people who email you? If you aren’t treating them the way you want to be treated yourself, you may be damaging your reputation and your brand. Remember email etiquette is also a critical part of your communication strategies. Here are five key steps to improve your email communications: Think…
Recently I found out I was included on a list of 25 Healthcare Marketing Experts to Follow by eVisits. I was (and am) honored to be included on the list with many of the people I’ve followed, chatted with, learned from and even stalked at conferences during my professional career. Had I not checked my…