“Clear is kind. Unclear is unkind.” I shared this quote from Brene Brown recently. And just putting it out into the universe has brought so many examples of this to light. My dentist experience. The clarity he offered throughout my crown procedure was so kind and curbed my potential anxiety. Trying to get access to all the…
Over the course of 82 podcasts, there has been a consistent theme: purpose and strengths make our storytelling, brand and business stronger. This week’s episode is a highlight reel of sorts. When I looked at the ten most popular episodes, this theme was apparent. And to be honest, I couldn’t be more excited about that.…
Let’s talk about why a brand strategy is important. Having a strategy for your brand saves you from unnecessary work, it helps you make decisions rooted in the purpose of your business, and it offers confidence in the direction your business will go in the future. Brands are the sum of all experiences with your…
What is a niche? Niche is an important part of your brand and marketing. And how is a niche different than your target audience? Or is it the same thing? Or part of your target audience? By one definition, your target audience is the group of people you serve. Your niche is the service you…
Simon Sinek’s latest book, The Infinite Game, is about understanding the difference between the infinite mindset and the finite mindset. He recently did an interview with Brene Brown on her podcast, Dare to Lead. It is well worth the time to listen – in fact, I’ve listened to it twice. Finite vs infinite game A…
Assessments are all about mapping personal and professional success but when Kristin Sherry wanted more and the answers weren’t there – she wrote her own. YouMap®️ reveals the four pillars of career fit: strengths, values, preferred skills and interests. Strength Finders, Myers-Briggs, Disc, Enneagram – there are more assessments than you can name and I…
For human resources executive, Kim Hamer supporting employees with cancer is personal. She has seen firsthand the impact a supportive leader can have on an employee coping either with their own cancer diagnosis or the diagnosis of their loved ones. Kim credits her husband’s boss for giving her and her children three more years with…
Do you consider the learning styles of your target audience? No. Me neither. Until this week. As if there aren’t enough things to consider, learning styles are not typical. Last week I started teaching a course at a local community college and decided to do a learning style assessment to help me get to know…
January has been the shortest and the longest month. Christmas seems like yesterday. But the last two weeks have felt like a month or longer. Why? I started teaching a course at a local community college. Just when the teaching arrangements were finalized, client opportunities started to come again. And like many American’s, I decided…
Successful brands start with trust. As Scott J. Miller starts building his new brand, independent of the Franklin Covey company, it must start on a foundation of trust. Miller recently moved on to become an entrepreneur, focusing on leadership development, keynote speaking, and continuing on as the host of the On Leadership podcast. One of…