Aligning finance and purpose can be beneficial to the health of your business. Does the purpose of your business influence your financial decisions? If scaling your business is in your future, do you have a plan to achieve those goals? Christina Sjahli, Cash Flow Consultant and host of Her CEO Journey podcast, and I chat…
Storytelling, especially when done intentionally, is both strategic and tactical. A narrative which grabs our attention and involves us emotionally are the stories that move us to action. We remember stories easier than we do a list of facts or features. The time for facts and features is after we’ve been drawn into a story.…
Business lessons from Kinky Boots? Why not? It is based on a true story of a shoe factory in England so of course, there are valuable lessons included about running a business. Trust me, I get some pretty strange looks from people when I start a conversation with this idea. But the lessons are there…
Target audiences are challenging to define but absolutely necessary to know. And not surprisingly, many business leaders and employees find it difficult to pin down the answer. It is human nature to believe we can help EVERYONE. But it is NOT realistic. And in the process, it puts an extra burden of stress on ourselves.…
I keep a Favorites File with episode numbers, books and quotes I find especially beneficial – to my clients, my business and my personal life. Each month I’ll share some of these with you. Podcasts are my go-to for professional and personal development, which as an entrepreneur is important. Here are the core podcasts I…
Understanding why is challenging and knowing what to do with that understanding is even more demanding. This episode is inspired by two podcasts I’ve listened to recently. Both had strong opinions about the idea of Start with Why and the intention behind it. And both offered different solutions to what they perceived as a problem.…
You must take action to build your brand. It is those actions, done consistently over a period of time that results in your brand. Without action, the brand does not have meaning and doesn’t exist. It is your responsibility to define the actions you’ll take to achieve the brand you want. Your audience needs guidance…
I’m excited to start this journey with all of you. For the past four or five years, I’ve listened to podcasts nearly every day – on a range of topics from marketing to leadership to mediation to entrepreneurship. It is not uncommon for me to send messages to my friends and colleagues with links to…
Your brand is developed around how and what you offer to your patients and conveyed to them through the messages and interactions they have with you and your staff. What they think of your brand and how they choose to share it with others is their perception of the brand. And they own that powerful tool, not you.…
Launching a podcast is a lot of work. But it has been a fun learning experience. If you’ve seen my social media posts, you know I’m getting ready to share a podcast with the world. The Pursuit of Purpose has been on my mind for quite some time but I was hesitant. Excuses, Excuses…. First…