October Favorites File Selecting names, productivity, and reviews (online or otherwise) might not seem related but there is a common thread of purpose interwoven among these three. What’s in a name? Names are one of the most repeated parts of your brand – whether it is your brand name, or the name of a product…
Do you know your strengths? Have you heard people talking about their top five and wondered what they were talking about? In this episode of The Pursuit of Purpose, we’ll uncover the importance of your top five – your Strength Finder’s top five. What’s the top five? If you’ve taken the CliftonStrength’s profile, the top…
Do you need competition or a worthy rival? It depends on which game you are playing – a finite game or an infinite game. You guessed it, I’m talking about The Infinite Game by Simon Sinek… again. Finite vs Infinite In a finite game, there are established opponents, established rules and a clear winner and…
Do you achieve an ROI for sponsorships and memberships that you engage in for your business? Is the money you put toward these activities an investment or an expense? If you are questioning whether that membership or sponsorship – or even a conference – is worth the money, think about how the opportunity aligns with…
What is appreciative inquiry? At its heart, AI is about the search for the best in people, their organizations, and the strengths-filled, opportunity-rich world around them. AI is not so much a shift in the methods and models of organizational change, but AI is a fundamental shift in the overall perspective taken throughout the entire…
September 2019 Favorites File What do the infinite game, context and being indispensable have in common? These are all part of my favorite learnings in September. Podcasts, books and quotes Simon Sinek’s new book, The Infinite Game, will be released in mid-October. As part of the book promotion, Sinek is on the interview circuit talking…
Three steps to a killer message. Zach Messler has fine-tuned this methodology. What is it? What does it do? And why does it matter? Define those three steps and you have the start of a killer message for your business. We all know what we do but when don’t understand why it matters, can we…
Building What Works, both the podcast and the online network, represents the culmination of 10 years of entrepreneurship for Tara McMullin. While the path has not been a direct route to where she is now, it is not far from what she had envisioned at the start of the journey. In this episode of The…
Brand strategy is important but is often considered an unnecessary task or busy-work. This couldn’t be further from the truth. A brand strategy, especially when it is interlocked with your business strategy, can make your day-to-day life as a leader, owner, or entrepreneur so much easier. Why is a brand strategy important? I believe when…
August 2019 Favorites File What does friction, a purposeful life, and audio branding have in common? Probably nothing more than making my list of favorites for August. This month flew by but not without some great educational or thought-provoking ideas catching my attention. Purpose and intention is the connection. Here is what you’ll hear about…