Branding. Marketing. What is the difference? Is there a difference? Or are these the same thing? It depends. Everyone has an opinion. Including industry professionals – there isn’t a standard definition of either branding or marketing. Branding is…. Marketing is… There are so many different ideas, opinions, and nuances to these two words. Clients wanting…
How do you respond when clients ask for services you don’t offer – but they think you do or should? A colleague asked me this question recently. It is easy to let this question get under your skin or at the very least, start that little voice of self-doubt in your head chattering. Whether you…
This podcast archive includes links to The Pursuit of Purpose episodes starting at 101 and the show notes. For earlier episodes, click here. The Pursuit of Purpose with Amy Austin focuses on how we all are actively pursuing a purpose bigger than ourselves – in both our personal and professional lives. Additionally keeping purpose and…
Do you aspire to be a thought leader in your industry? My guest Carol Cox helps women create a signature talk to put them on the path to thought leadership. Being a thought leader is about inspiring your audience to dream with you – helping them see your vision of the world and benefit from…
A recent episode of Gary Vee’s brought me to the idea of connecting self-awareness to purpose. His core message was that success comes from being self-aware. And I believe success comes from an understanding of our purpose. As I listened more closely to this short episode, I realized the definition of being self-aware and purpose…
Is your fear preventing business success? Does your business have a clearly defined niche? And, if not, are you hesitant to declare one? If you are in this camp, I’m guessing your thoughts might include some or all these ideas: Is this niche too narrow? Will I be leaving opportunity on the table? Will I…
As more and more businesses are moving to online courses and programs, experiential learning has become a hot topic. In this episode, I talk with Romy Alexandra about creating a learning experience to ensure our audiences learn and retain the content of our program. What is experiential learning? Experiential learning focuses on the idea that…
Are you a purpose-led business looking to define success metrics related to your purpose? Do you work with a shared vision and intention but struggle to articulate the role purpose plays in the success and growth of your company? Many leaders intuitively know there is a benefit to knowing and embracing your brand purpose but…
Do your messages leave your audience empowered to take action? The call to action in a marketing message should give them a sense of empowerment, a feeling of confidence that the action they are about to take is the right one. In the final episode of the encore presentation of the Marketing to educate, engage,…
Are you engaging your audience in a conversation? Your marketing message should engage your audience in way that makes them want to know more and take the next step – working with you. Engagement is not just about likes and shares Social media has changed the definition of engagement in marketing circles. The number of…